It's not quite as simple as it sounds - depending on the lighting you're using, street makeup can be very clownish looking on camera. You need to know the color temperature of the lighting you're working with, then purchase the makeup based on whether it's tungsten, daylight (in which case off the shelf street makeup could work), LED, or otherwise.
When I was producing a half hour show on computers and software several years ago, we brought in a trainer to teach us how to do tv makeup. It was amazing the counter-intuitive things we were taught. To get rid of a zit (and this was tungsten lighting in a studio, by the way), there was a yellow stick we used. A tiny dab, which looked very weird in person, disappeared when on camera under the lights.
There's a whole art to it, and the best way to be sure you won't end up with a clown or a Kabuki look, is to test it with the camera and lights you intend to use, on the person you intend to use it on. That's why pro's get hired to do this.