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Questions about the editing industry

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Ian Fitch
Questions about the editing industry
on Apr 22, 2013 at 9:33:53 pm

Although this isn't the only and sole reason I've joined this forum, I'm doing a statistical research for math class.

Please answer the following questions to the best of your ability:

1. What is your favorite NLE, and why?
2. What NLE do you see leading in the industry in the next 10 years?
3. What should the post-production industry include?
4. What do you see the post-production industry as a whole looking like in the next 10 years?


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Mark Suszko
Re: Questions about the editing industry
on Apr 22, 2013 at 9:59:41 pm

1. My favorite I think was Edit*6 by Discreet Logic. It had a very intuitive feel, a clean, easy to use interface, nice integration with effect and paint components - and remarkable power - I never once came close to pushing the limits of what it could do.


We replaced that with Final Cut Pro 6 and 7 the last few years, and I really dig FCP7, am reluctant to start over on a new system, but will be learning both FCPX and Premiere next (eventually)

2.Adobe is leading, has tremendous R&D going on, and based on the glimpses of stuff from their labs that have not YET been added to the actual apps, they are likely to dominate the next decade. "Dominate" however, may not mean the same as it once did - With Apple's initial figure-nine demo of FCPX, The market is fracturing and diversifying again after being tightly held between just 3-4 major players. I think users will chase features over brands for the next ten years, as the brand identity magic fades.

3. Your question is not very clear, but I assume you are asking what functions should the overall term "post production" include? The longstanding trend I have seen is for editors to take on all the jobs that used to be farmed out to specialists, so, except for some elite level work, many editors will have to also become adept (or at least adequate) at color timing, audio sweetening, compositing, animation, and interactivity (authoring DVD's etc). Each of these used to be stand-alone careers.Now they are bundled as "added value".


4. I see more market fragmentation as tools continue to become cheaper yet more capable. Brand-names will matter less than what you can do and show. Adobe and Avid hold the high ground but just below them are at least six competing systems that more or less do the same job just as well, though each will have one or two areas in which it excels the most. With money being the bottom line, capability will sell more than brand identification. Software is heading not just to the cloud for its distribution and management, but, to the horror of those companies pushing the cloud, the process of editing I think may start to look more and more like a crowdsourced team effort across shared networks and torrents for the application as well as all the footage, raw and finished. That may bend or even break the model, when users ignore or evade DRM and just take free access to the tools for granted, legal or not. I think how you survive that is to not try to rent out the software but to give it away, and get your money from hosting the places where it lives.

Mr. Rosetto, for a longer version of this ramble for publication in WIRED, send standard story fee thru admins at the COW.


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Stephen Smith
Re: Questions about the editing industry
on Apr 24, 2013 at 2:29:10 pm

1. What is your favorite NLE, and why?

Currently I"m a fan of Premiere but it still has a long way to go. I still rely heavily on FCP7.

2. What NLE do you see leading in the industry in the next 10 years?

I would have told you FCP before X came out. So a lot can change really quick. Adobe seems to really want to become King of the Hill in my opinion.

3. What should the post-production industry include?

I agree with Mark. When I started out in the news it took three people to do what I can do on my own. I wear more hats then I have ever worn.

4. What do you see the post-production industry as a whole looking like in the next 10 years?

As long as the future is not like Demolition Man we should be fine.


Stephen Smith - Follow me on Behance

Utah Video Productions

Check out my Motion Training DVD

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Mark Suszko
Re: Questions about the editing industry
on Apr 24, 2013 at 8:56:24 pm

I've been meaning to ask you about those three seashells, Stephen....


If you tell me the secret, I'l take you to Taco Bell!


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Stephen Smith
Re: Questions about the editing industry
on Apr 24, 2013 at 9:15:52 pm

Ha Ha, Mark that is great! I love it. Thanks for making me laugh.

Stephen Smith - Follow me on Behance

Utah Video Productions

Check out my Motion Training DVD

Check out my Vimeo page


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Shane Ross
Re: Questions about the editing industry
on Apr 25, 2013 at 9:15:03 pm

[Ian Fitch] "1. What is your favorite NLE, and why?"

FCP 7. Because it was so versatile. But now that it is gone, I'm back to Avid...but really like where Adobe is going with Premiere Pro Next. Currently...Avid...because it works well and is solid and reliable.

[Ian Fitch] "2. What NLE do you see leading in the industry in the next 10 years?"

Which industry? There are so many.
- Feature film
- Television shows
- TV news
- Commercials
- Corporate video
- Event Video
- Weddings
- Web video

There isn't one NLE that will dominate all. Avid will be dominant in Features and television shows for a while....with FCP 7 giving way to Premiere in some areas, and FCX taking over others.

I don't know enough about the other markets to comment, but I'm sure that there are differing NLEs for them. Avid Newscutter and Edius for news, Commercials might go with Smoke or Premiere...some Avid. Corporate...FCX and Premiere, with Sony Vegas also showing up. Event, weddings, web...I can't say.

[Ian Fitch] "3. What should the post-production industry include?"

More input in production. So many mistakes that they say "fix it in post" can cause post costs to balloon more than production costs if it was done right. Post help in planning is always valuable...because ALL ROADS LEAD TO POST! Everything production does comes to us for assembly. So everything needs to make sure that post goes smoothly. And DO NOT FORGET AUDIO! Audio always gets the short end of the stick...and audio is MORE important than video, IMHO.

[Ian Fitch] "4. What do you see the post-production industry as a whole looking like in the next 10 years?"

Being even MORE diverse, as video is used in just about every industry. Web video might start to outdo television in terms of eyes on content. But who knows? We can't tell what will happen in TWO years, much less 10. 3D was supposed to be all the rage. Now? Pfft.

Shane
Little Frog Post
Read my blog, Little Frog in High Def


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