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Short promo video = all images vs all video vs mix?

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Phillip Roh
Short promo video = all images vs all video vs mix?
on Jul 27, 2012 at 3:14:44 pm

I'm working on an association promotional video (<1 minute length). The association has members across Canada and we are engaging them to supply us with the materials from which the video will be edited.

I'm wondering if there's any thoughts on whether such a video is best to be all video/image versus a mix of the two.

Example: for the end-user, would viewing still images interspersed with motion video be a jarring visual experience compared to a slideshow of images?


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Scott Sheriff
Re: Short promo video = all images vs all video vs mix?
on Jul 27, 2012 at 5:21:19 pm

[Phillip Roh] "Example: for the end-user, would viewing still images interspersed with motion video be a jarring visual experience compared to a slideshow of images?"

Its done all the time, though not always well. A couple of common tricks are to get images large enough to keyframe some movement (the ken burns effect), or use several of them in a mosaic bringing them on/off at staggered intervals to add some motion.

Scott Sheriff
Director
http://www.sstdigitalmedia.com

http://www.affordabledolly.com


"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." ---Red Adair


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Angelo Lorenzo
Re: Short promo video = all images vs all video vs mix?
on Jul 28, 2012 at 2:41:36 am

Besides the Ken Burns effect, consider overlapping some audio from the previous video (L and J cuts) when you move to stills if it makes sense. You may also want to consider an overall voice over narration to tie everything together.

Angelo Lorenzo
Fallen Empire Digital Production Services - Los Angeles
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Fallen Empire - The Blog
A blog dedicated to filmmaking, the RED workflow, and DIT tips and tricks


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