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Kindle II spot

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Nick Griffin
Kindle II spot
on Nov 6, 2009 at 8:00:12 pm

If you're in the US or a close media market be sure to see the current TV spot for the Amazon Kindle II. It's done in a stop motion / animation style of a model with various props and set dressings. The art direction / design is also truly great.

In wondering how this was produced I realized that it could easily have been shot with a DSLR, and not even the newer canons which shoot video. However it was captured there is a LOT of editing used to bring this, one of the best spots of the year, together.

Big time congrats to the agency, designers, crew and post people who created it.


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grinner hester
Re: Kindle II spot
on Nov 7, 2009 at 11:19:11 pm

I love the rough primative look. Saw it last night and you're right... it looks like it was a fun project.
Funny how stop motion is coming back in style.
every 20-30 years indeed.




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Mike Cohen
Re: Kindle II spot
on Nov 8, 2009 at 1:28:42 am

There is a new car commercial shot with stills and tilt-shift. Not sure what car it is for - I don't watch much television.

I'm sure you've seen this however:







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Scott Sheriff
Re: Kindle II spot
on Nov 8, 2009 at 7:18:16 am

I'm pretty sure that's the CrumplePop 'Shrink Ray' plugin.
It's pretty easy to use, but your footage will look more like a miniature if shot from a higher than normal angle. It also helps enhance the Force Perspective effect to have a lamppost in the FG.


http://www.crumplepop.com/?page_id=19


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Stephen Smith
Re: Kindle II spot
on Nov 9, 2009 at 4:58:20 pm

You need to check out this music video in the "Video-Reels" section of the COW:

http://reels.creativecow.net/film/her-morning-elegance





Stephen Smith
Utah Video Productions

Check out my Motion Training DVD

Check out my Motion Tutorials


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Nick Griffin
Re: Kindle II spot
on Nov 9, 2009 at 8:20:32 pm

Thanks, Stephen. Brilliant piece of work!! AND... I guess we now know where the concept for the Kindle spot likely came from.


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Mark Suszko
Re: Kindle II spot
on Nov 10, 2009 at 10:12:34 pm

I liked the link to crumple pop, the polaroid effect is a cute free timesaver plug-in... though what audience under thirty would realize what it means anymore? :-)

As far as the shrink ray effect, can't you do that for free just by layering a blurred and a clean track and inserting a alpha matte gradient ramp between them?


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Stephen Smith
Re: Kindle II spot
on Nov 10, 2009 at 10:22:05 pm

As for the Shrink Ray, I think it would be easer to borrow the electro-magnetic shrink ray for Wayne Szalinski of Honey I Shrunk the Kids. Plus, your video project would end in some fun wacky adventure. :- )




Stephen Smith
Utah Video Productions

Check out my Motion Training DVD

Check out my Motion Tutorials


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