If you're in the US or a close media market be sure to see the current TV spot for the Amazon Kindle II. It's done in a stop motion / animation style of a model with various props and set dressings. The art direction / design is also truly great.
In wondering how this was produced I realized that it could easily have been shot with a DSLR, and not even the newer canons which shoot video. However it was captured there is a LOT of editing used to bring this, one of the best spots of the year, together.
Big time congrats to the agency, designers, crew and post people who created it.
I'm pretty sure that's the CrumplePop 'Shrink Ray' plugin.
It's pretty easy to use, but your footage will look more like a miniature if shot from a higher than normal angle. It also helps enhance the Force Perspective effect to have a lamppost in the FG.
As for the Shrink Ray, I think it would be easer to borrow the electro-magnetic shrink ray for Wayne Szalinski of Honey I Shrunk the Kids. Plus, your video project would end in some fun wacky adventure. :- )