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Honda Fury spots

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Mark Suszko
Honda Fury spots
on May 12, 2009 at 3:20:50 am

WOW. I have not frame-stepped thru these yet but they seem like almost all simple cuts... but yet more than that. Any opinions on them?


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Rocco Forte
Re: Honda Fury spots
on May 12, 2009 at 5:37:31 am

Amazing. I just watched this one 20 times. Very structured rhythm, about 8 visually-thematic chapters, marked with revving sound.







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Mark Suszko
Re: Honda Fury spots
on May 12, 2009 at 2:15:40 pm

Reminds me a little bit of a sequence early in the movie "The Rundown" starring Duane "the Rock" Johnson. The scene is where he's sizing up the offensive line of a football team before he beats all of them up in a bar. Same intersting kinetic cutting with unexpected juxtapositions.

As far as the Honda spot, I bet that took a lot of time to find all those pieces of stock footage and prepare them. The audio work is also good, subtle, but effective.


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grinner hester
Re: Honda Fury spots
on May 13, 2009 at 1:22:51 am

If an Ad's purpose it to grab attention and hold it till the hook, man this one gats an A+

well done.



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Dan Archer
Re: Honda Fury spots
on May 21, 2009 at 8:14:41 pm

Kind of reminds me of the Reebok ads from years ago. Very fast full of images, sensory overload. I like it.

A cut is a cut & a dissolve is a disolve, and not just anybody with a system is a pro.


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