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A Little "Audience Feedback", If You Will.

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Kai Cheong
A Little "Audience Feedback", If You Will.
on Jan 3, 2009 at 5:22:19 pm

2.5 years on the job as an editor-producer at a small startup shop [full production house, not a post house] that handles mostly corporate videos and small-scale TVCs... and starting out as a self-taught FCP editor [I will admit I am one of those non-AVID/film-savvy young editors who stepped into editing fresh out of university ;)] means I have semi-regular bouts of 'Hey, how am I doing?' with regards to my editing.

So, we've recently completed a three-TVC campaign for a local educational institution and I thought of garnering some audience feedback with them since it's, IMHO, pretty decent. Where else better than a place where post pros gather?!

In all honestly, *I* am a crappy critic - I might only have opinions on something which is obviously stunning or terribly horrible [need to finetune my tastebuds a little] - I'll probably never make it as a film reviewer, even an amateur one. So I'm really looking for any sorts of comments, suggestions, tips, gut instincts, cautions, pointers etc.

The editing and grading for these TVCs were done by me. The text was done up by a motion graphics artist - all I did was choose a nice portion of the frame for them.



The other two TVCs in the campaign can be seen here:











Much thanks - looking forward to hearing some feedback.

Kai
FCP Editor / Producer with Intuitive Films
--
Now 'LIVE'! Check Out The Intuitive Films Blog @ http://intuitive-films.blogspot.com

At Intuitive Films, We Create: TV Commercials, Documentaries, Corporate Videos and Feature Films
Visit us @ http://www.intuitivefilms.com
--
MacBook Pro 2.4GHz | 4GB RAM | FCP 5.1.4 | Mac OS X 10.5.2


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grinner hester
Re: A Little "Audience Feedback", If You Will.
on Jan 13, 2009 at 3:19:53 pm

Looked great, dude.
It's ironic that most spots we see advertising sweet media courses are worse than used car spots, making would be students laugh rather than enroll.
Your's is clean and well done.



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Kai Cheong
Re: A Little "Audience Feedback", If You Will.
on Jan 16, 2009 at 11:14:42 am

Hey Grin, thanks for the feedback - appreciate it!

We don't have used car commercials here but we do sometimes see quite horrible product [eg. food, beverages] commercials on the tele. I don't think it's fair to blame it all on having a low budget 'cuz in all honesty, this series of 3 TVCs were done on quite a tight budget as well!

Always gotta have a good concept and the gumption to see it through ;]





Kai
FCP Editor / Producer with Intuitive Films
--
Now 'LIVE'! Check Out The Intuitive Films Blog @ http://intuitive-films.blogspot.com

At Intuitive Films, We Create: TV Commercials, Documentaries, Corporate Videos and Feature Films
Visit us @ http://www.intuitivefilms.com
--
MacBook Pro 2.4GHz | 4GB RAM | FCP 5.1.4 | Mac OS X 10.5.2


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