I loved the first session of Stranger Things and was worried the 2nd session wouldn't be able to hold up to the last one. I'm happy to say that I really loved it. I have to say, I see a Saturday Night Live skit where Will's Mom hires a cleaning lady and she has to deal with all of the crazy things that happen at his house. I think the poor kid will be messed up for the rest of his life. This was my favorite show of 2017!
I read that the Eggo company contacted Netflix after Season 1 because they could not keep up with demand for Eggo waffles. So they were not involved in Season 1 - it was just a decision by the producers to add a 1980s food to the story. As for Season 2 something tells me money changed hands.