I love every film Paul Thomas Anderson has made. And I'm not using that word lightly, I love his movies. Hard Eight, Boogie Nights, Magnolia, Punch Drunk Love, and There Will Be Blood... love them all. And here's the trailer for his new film, The Master. I know There Will Be Blood is not a well liked film here in this forum, but I'm posting this trailer for two reasons...
1) For my shameless love of everything Paul Thomas Anderson.
2) It's the perfect example of how to make an awesome trailer. It sets the mood and tone of the film while literally giving nothing away about the plot. There's probably more character development in this trailer than in all of Battleship.
Without previous knowledge of the project, would you have any idea that the main focus of the film is an (assumed) allegory of Scientology, with Philip Seymour Hoffman creating his own religion in the 1950s?!