Just want to make everyone aware of the arrival of the new Sony SRW9000 Camcorder, which records 10 bit and full raster on the HDCAM-SR format. Deliveries start next week.
I say F900 killer because the price of this new camera (without any of the attractive options) is less than I paid for mt 900/3 or F900R's.
Furthermore, Sony has outlined a future-proof upgrade scenario for the product that includes 35mm sensor and solid state recorder. Sony has learned something from the Red-promise.
Sony is having a demonstration tonight at the Linwood Dunn Theater on Vine Street in Hollywood and tomorrow at Abel Cine in NYC, to discuss the camera, associated products and workflow which includes 444RGB as well as S-Log with built-in LUTs.
Some have called this camera the "poor man's F35" but in any event it does represent a significant move in the direction of democratizing Digital Cinema production. Realistic 10 bit production on an archivable master, at a fair price. Sony has also cut the list price of HDCAM-SR stock by 25%.
We've also taken a look at the new SRW-9000. Very nice camera
at a basic list price of 75K - approx 100K with 4:4:4 and
variable speed option board. That is for a 2/3 CCD block and
SR Tape. Clients still need an expensive VTR for post production.
Suggested up grades include option of 35MM PL mount... probably
moving list price of camera - upwards... I imagine 125K to 150K
still needing expensive VTR for post production.
Future? upgrades include upgrade to digital recording...
probably 1.5 to 2 years out... and cost unknown...
I think this is going to be a very interesting NAB. Other manufacturers have announced 35MM digital cameras... ( i.e. ARRI )
that provide large format cameras - with digital recording ability to eliminate cost of expensive VTRs..
End Result.... Makes marketplace more competitive, and offers us
multiple solutions at better price points..
I think solid state is key to the future of HDCAM SR. With most of the other manufacturers offering some form of solid state or hard drive options Sony need this to open up the workflow and make it more accessible. Even if the cards are expensive (which seems a certainty) at least users will be able to hire cards and then offload to hard drives. It also implies that the codec will become available and could be used through the whole production chain. This has implications for users of lesser cameras that wish to master to HDCAM SR.