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Sony F35 announced

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Paul Thurston
Sony F35 announced
on Jan 27, 2008 at 7:54:53 pm

I just read this text at the Sony European website, enjoy:

18 January 2008

Sony has revealed the next generation of its CineAlta line of high-end electronic cinematography cameras with a single 35mm CCD image sensor.

Speaking at an event hosted by leading US Sony dealers Band Pro, Rob Willox, Sony’s director of marketing for professional content creation products announced a new 35mm digital film camera.

The F35 will be a 1920 x 1080p HD CineAlta camera with a single 35mm CCD image sensor recording 10bit 4:4:4 at variable frame rates of 1-50fps, compared to the F23’s 2/3-inch sensor and variable frame rates of 1-60fps. Like the F23 it will record to dockable HDCAM SR tape recorders.

According to Willox, “The camera will offer capabilities similar to the F23 including over and under cranking and very similar ergonomics – the common CineAlta platform experience.”

The new camera will enable cinematographers to use 35mm PL-mount optics. Without a lens the model would be priced around USD $250,000.00 (£125,000).

“The F35 is designed to extend Sony’s CineAlta line up not to replace the F23,” Willox added. “The F23 and F35 will address distinct production environments and both will comfortably co-exist together. We know that many customers are committed to 2/3-inch lenses while others prefer 35mm. We realise that some existing customers may want to upgrade to the F35 and we’re working with those customers to provide a sensible upgrade path that protects their existing investment.”

A limited number of prototype units of the F35 have already been released in Japan but wider launch isn’t expected until late 2008. “We wish to take the same approach as with the F23 which is to show cinematographers the product early on, take on board their ideas and suggestions and to make changes as required,” he explained. “It’s important to give cinematographers a chance to react to the camera in the real world. The year long gap before final release will give us time to implement the necessary improvements before worldwide launch.”

4K camera development

Sony also confirmed it is working on developing a 4K camera system although this will not be available until 2009 at the earliest. “We are continuing to develop a complete 4K digital system based around our 4K digital projector,” said Willox. “4K is the direction we are going. We don’t want to create a low end 4K system. As with the F23 and F35 Sony intends to get 4K right.”

Sony will be evolving conversations around the proposed look of the system as well as colour manipulation and colour space at NAB “in order to differentiate our system from others,” he said. “The challenges are substantial but 4K is coming.”

-Paul



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