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What is your system for naming logos?

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Mike Little
What is your system for naming logos?
on May 28, 2014 at 7:24:34 pm

Hi! I'm in a corporate marketing department that has LOADS of logos for our main brand and all of our sub brands. The logos are typically the family name and the sub division under it (SMITH Brokerage, SMITH Administrative Services, SMITH Benefits... The name has been changed to protect the innocent).

Now, I'm not here to argue that there are too many logos or brands... There are, but this is what I have to work with.

The main logo is composed of 3 PMS colors, there is a 4 Color version, 1 PMS 343 version, 1 PMS 124 version, a black version, a KO version, etc. All developed for a variety of mediums, different color backgrounds, promotional items, etc. All of the sub brands follow the same pattern and primary elements.

So, how to organize them? How to name them? Do you have a cool way of naming your logos so that they are easy to find and use? Would you mind sharing? What I am trying to clean up is 30+ years of organic growth. It's a mess!!


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