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Logo Technique Advice

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Scott Silvia
Logo Technique Advice
on Sep 10, 2012 at 9:09:38 am

Hey folks,

Can anyone give me some advice on how to achieve the effect in this logo?



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Tylor Larson
Re: Logo Technique Advice
on Sep 12, 2012 at 3:27:41 pm

are you looking to get the shadow of an image or the texture???



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Scott Silvia
Re: Logo Technique Advice
on Sep 12, 2012 at 9:18:00 pm

Both.


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Tylor Larson
Re: Logo Technique Advice
on Sep 17, 2012 at 1:57:01 pm

sorry for not getting back sooner. i was out of town.

the shadow isn't really to hard.. it takes the right image... Start in PS. find the image you want and dodge and burn until you get the look you need... Also make sure the image is really big... i usually add a adjustment layer in photoshop... like hue/saturation. and I punch all the color out... then I add an adjustment layer of levels.. and crush it so there is no gray in the image. this should give you a really high contrast image with only black and white.

then I place this file in illustrator.... this is where i use live trace... play around with the settings. there are a ton of tutorials out there for this filter. once you are happy with it make sure to expand and clean up the mess that live trace makes.

as for the grunge. do something really similar but with a texture image. So the only difference is you are looking to isolate just the highlights of a grungy texture. Focus on finding something like a granite or sandstone texture.

again this is how i have done this before in the past. good luck.



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Scott Silvia
Re: Logo Technique Advice
on Sep 17, 2012 at 11:38:15 pm

Thanks man. That is a great explanation.


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Tylor Larson
Re: Logo Technique Advice
on Sep 18, 2012 at 1:51:45 am

not a problem. please make sure to check it as a solution on the forum.



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