I used to do this in old versions of illustrator: You can have type follow the perimeter of a circle,
but now I want the type to follow the path inside the circle. In the old days, you simply used the arrow
tool and pulled the type. It doesn't work that way anymore.
I never realize they had changed that until I read you post and tried it myself. Huh? Why'd they do that? Anyway if you do to the TYPE pulldown menu and select Type on a path/Type on a path options. Check the FLIP box and that does the trick.