I am trying to recreate an image similar to the attached. I am making an object out of a bunch of text words as they did in this image. I want my text to have a similar looking 3 dimensional effect that they have. You can see that on the text in the inside of the ears there is a shadow over the text.
Do you know how they did that and how I can achieve the same?
I don't know how they did it but there's a lot of different ways to achieve this. Firstly you could just select the 'burn' tool and then just run it over the text until you get the desired look. Or you could create a black shape, set it up over the ears and then lower the opacity slider on that layer until you get the level of shadow you are after. Add a bit of blur to shape to get it fading out realistically maybe.