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Reducing the size of corporate logo's.

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James Keenan
Reducing the size of corporate logo's.
on Aug 11, 2010 at 1:54:33 pm

Im doing some work at the moment which involves reducing the size of several corporate logos.

Basically the logos I have are mostly very large sizes and high quality.

The problem im having and im pretty sure I cant do much about this is that I have to reduce these logos to 77 pixels by 23 pixels. A colleague of mine is saying that once they are resized that they don't look very sharp but I cant really see how reducing them by such an extreme and keeping the quality is even possible.


I have been reducing the image size and using bucubic sharper which im told is the best way of doing this and saving them as png24 files.

Does anyone have any thoughts or suggestions? Much appreciated.


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James Keenan
Re: Reducing the size of corporate logo's.
on Aug 11, 2010 at 1:59:28 pm

I think it might also be worth suggesting that these logo files are not coming from the retailers and are being sourced from google images.


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Richard Harrington
Re: Reducing the size of corporate logo's.
on Aug 12, 2010 at 2:42:41 am

Save for Web Command

JPEG or PNG max quality....

But... that small will pixilate

Richard M. Harrington, PMP

Author: From Still to Motion, Video Made on a Mac, Photoshop for Video, Understanding Adobe Photoshop, Final Cut Studio On the Spot and Motion Graphics with Adobe Creative Suite 5 Studio Techniques


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John Mensinger
Re: Reducing the size of corporate logo's.
on Aug 12, 2010 at 3:58:08 pm

The source and original quality will have no bearing. 77 x 23 is simply too few pixels to accurately render the shapes.

Think of it as trying to make a 1:1 scale mosaic picture of your hand using matchbooks. The detail of the hand shape is smaller than the matchbooks can represent. Can't be done.

John M:
All of the vim with none of that annoying vigor.


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Scott Roberts
Re: Reducing the size of corporate logo's.
on Aug 20, 2010 at 7:53:53 am

Scale it down to the 77 x 23 image size, then sharpen. The, fade the sharpen to get the desired result.

http://www.youtube.com/graphicsdump
http://www.myr3d.com


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James Keenan
Re: Reducing the size of corporate logo's.
on Aug 20, 2010 at 10:56:12 am

Thanks guys. Great help.

Cheers!


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