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RED Price drops ?

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Nigel Thompson
RED Price drops ?
on Nov 1, 2012 at 4:12:39 pm

any word on the proposed price drops from RED yet ?
Have not seen anything around the web. Jim and the gang said the 31st October but that was yesterday.

I think Sony's announcements knocked them hard tho.
What do you guys think ?

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Eric Santiago
Re: RED Price drops ?
on Nov 1, 2012 at 5:57:54 pm

Tonight 5pm Pacific time.
Dont really affect me, I purchased a BT Scarlet.
If they dropped it lower than what I paid for, I get store credit ;)


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Dennis Hingsberg
Re: RED Price drops ?
on Nov 1, 2012 at 10:25:50 pm

How do you get store credit?

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Eric Santiago
Re: RED Price drops ?
on Nov 2, 2012 at 12:49:00 pm

I was assuming since any new purchasers from Oct 1 to Nov 1 will get credited back if they were to buy a new EPIC or Scarlet.
As it turns out, I still got a great deal $3050 (for my Battle Tested Scarlet) off new pricing :)


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Dennis Hingsberg
Re: RED Price drops ?
on Nov 2, 2012 at 3:00:38 pm

I can see some credits for any EPIC buyers within a certain period, and maybe Scarlet buyers too.

But yes BT was still a great deal.

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David Battistella
Re: RED Price drops ?
on Nov 6, 2012 at 5:39:54 pm

There is a fairly heated debate going on in several threads on REDuser about the company's move to drop prices.

I think if you look at some recent trends (and I am thinking about BlackMagic design here) it makes perfect sense for RED to adjust pricing after the initial wave of camera purchases. (BMD bought resolve and turned it into accessible software for everyone with a user pricing structure from free to top end).

I feel that RED's core customers did not suffer much with this price drop (stage 2 and 3 people who got EPIC's for 19,500 and 10,500 respectively). It seems that there was a segment who were willing to pay a huge premium to have M camera's and that demand allowed prices to rise.

Any good business or business person would ride these "good times" and use the profit to improve their brand exposure and perhaps expand the business. The people who bought into the " temporary premium pricing" and who did not take advantage properly of where that placed them (at an advantage to the stage 2 and 3 owners because they had cameras in hand first) are the one's who could most likely feel they did not recover their investment.

I am of the mind that it is not RED's job to ensure that their product price remain artificially high in order to create an exclusivity club or to ensure that customers "retain perceived market values" in a marketplace which is narrow and increasingly competitive.

They just made a great product more accessible, people who already owned had plenty of time to recover their investment.

There are those claiming that this "cheapens the brand". I'd have to disagree with that as well. The quality of the product has not changed, just the purchase price. Had they announced they were moving production to China to lower prices in order to remain competitive, that may have been a larger problem or reason for concern, but there are those (like me) that believe that having the factory in California and making the product in the USA, AND competing in the global marketplace is quite a good and remarkable achievement. To me that is a company worth supporting rather than abandoning.

There has been a lot of to and fro on this, like the fact that RED is scared of SONY or something and thus dropped their pricing. I don't see it. I see a company leading the sector in thought process and bringing products (sometimes quickly and "mostly" finished) to market and setting the tone for the industry. It's a disruptive approach and that disruption has people thinking which seemed to force an otherwise lazy industry (SONY, PANA, JVC, ARRI) to push innovation. I think everyone wins in that case because it creates a kind of industry wake up call.

There are a lot of ways to look at this price thing, but I like the wide, long world view rather than the me, me me, thing.

RED is fine, their camera's are tops, they are growing as a company and a force in the marketplace and it think it's exciting times for consumers of camera products.

David

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