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"Prosumer" Red Scarlet is Now Officially DEAD

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Nick Benedetto D
"Prosumer" Red Scarlet is Now Officially DEAD
on Oct 4, 2010 at 3:15:04 am

"Prosumer" Red Scarlet is Now Officially DEAD… Today at Reduser.net…

"We thought we might get into the “volume” business… but we realized we cater to professionals…

Professional 2/3″ Scarlet, S35 Scarlet, S35 EPIC, FF 35 EPIC, 645 EPIC and 617 EPIC with professional features at professional prices.

Jim"

- – - – - – - – - – - -

Note the “Professional” 2/3″ Scarlet… at a Professional price…

Now that the "prosumer" Red Scarlet is officially vaporware, they really need to change the name by now… to "Red-Faced Scarlet"!

For the original target of “prosumer” with $5K or less, it is simply no longer a reality… call it dead, vaporware, or Red-Faced Scarlet as I do, so be it…

However, I was banned from dvxuser.com for making factual statements about the demise of the “Prosumer” Red Scarlet, and have the posts between Jim J and myself where he attempts to insult me that led to it if you are interested…

It’s a fact, I know many hard-working people put off projects waiting for a prosumer Red Scarlet, and they could have instead rented a Red One instead had they had this information sooner…

So I am banned from Dvxuser, he got 3 years of free press, and I won’t buy a Scarlet anymore…

Interesting how money can still buy you privileges at the cost of integrity, even on the Internet…


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Uli Plank
Re: "Prosumer" Red Scarlet is Now Officially DEAD
on Oct 4, 2010 at 6:28:11 am

Well, any person with some business thinking would have expected this. The success of the filming DSLRs (even if their image quality is poor) will trigger a wave of camcorders like the Panasopnic AF101 (or the crappy Sony NX-10) and they'll come around in the same price range or cheaper.

This doesn't excuse what you may have experienced, but I'm not surprised at all. And holding back business decisions in this fast moving world of electronics because there's something better at a distant horizon? You could do that for years, not only with cameras, but with computers, screens etc.

Director of the Institute of Media Research (IMF) at Braunschweig University of Arts


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Andrew McKee
Re: "Prosumer" Red Scarlet is Now Officially DEAD
on Oct 4, 2010 at 10:16:51 am

To put off a project on the basis of some equipment that will be out soon is pretty stupid to be honest. If it won't be a good project with the camera's you can get now, then it won't be a project with a scarlet. Creativity makes projects, not gear. The sooner you learn that, the better.

Andy


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Chris Luker
Re: "Prosumer" Red Scarlet is Now Officially DEAD
on Oct 5, 2010 at 1:26:22 am

We now know the difference between "Pro" and "Pro-sumer".
$1000.
Anyone that thinks that $1000 more for a Scarlet puts it out of reach, didn't have the funds to get one in the first place.
Add a tripod, mattebox, lenses, FF, etc. and you're talking thousands more than a base Scarlet.
I've learned that the hard way in buying a used Red One. The initial cost is only a part of the overall cost.



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Uli Plank
Re: "Prosumer" Red Scarlet is Now Officially DEAD
on Oct 5, 2010 at 6:20:55 am

Sorry, but "learned the hard way" ? Did you ever see a professional camera before buying a Red?

Director of the Institute of Media Research (IMF) at Braunschweig University of Arts


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David Battistella
Re: "Prosumer" Red Scarlet is Now Officially DEAD
on Oct 5, 2010 at 1:02:44 pm

Nick,

You sound very upset.

I just read your rant and I realized that there is no question.

Did you simply join the COW to point out the injustice in the world?

I feel for you if you took the marketing of a company as absolute truth. RED is a privately held business with large disclaimers like, "Things will change, count on it." It seems like you may have only been hearing the parts you want to hear and leaving out the possibility that in product design and development things do and often change.

I am sorry for your loss, perhaps there is another product that will suit your needs as a filmmaker.

I hope that you have joined the COW (a professional a very respectable community) to engage in discussions about the industry and maybe have some answers to some questions.

Frankly, you come off as a "big baby" in your post. Try to make a more constructive argument.

David

Peace
Help me get on Mad Men
http://madmencastingcall.amctv.com/browse/detail/A518UE


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Chris Luker
Re: "Prosumer" Red Scarlet is Now Officially DEAD
on Oct 5, 2010 at 3:05:55 pm

In my day job, I am a Pro audio guy. I've worked with Pro cameras, but never owned anything better than a Z1u... Until the RED.



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Noah Kadner
Re: "Prosumer" Red Scarlet is Now Officially DEAD
on Oct 6, 2010 at 3:35:26 pm

Yeah dude relax already it's just the internet. You want to get back on a board, register a new user or find another IP. In the meantime I'm more disappointed than anything else. I'm sad that RED won't have a mass market product and that they put their cards on the table unfortunately way too early. They're all incredibly smart folks and they got a little singed in the kitchen.

But I don't see that as a reason to waste your whole day ranting about internet boards. Also I don't see where 3 years of free publicity for a camera they never actually sold is a benefit for RED. I'm sure they're just as bummed over this whole thing as we their would-be customers are- and hardly see it as a positive, long-term.

Noah

Unlock the secrets of 24p, HD and Final Cut Studio with Call Box Training. Featuring the Canon 5D Mark II and 7D.


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Uli Plank
Re: "Prosumer" Red Scarlet is Now Officially DEAD
on Oct 6, 2010 at 4:14:19 pm

Well, Noah, I was expecting this. RED kicked some a…ses and a few folks in Japan are awake now…

Director of the Institute of Media Research (IMF) at Braunschweig University of Arts


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Russell Lasson
Re: "Prosumer" Red Scarlet is Now Officially DEAD
on Oct 7, 2010 at 3:01:22 am

[Chris Luker] "Anyone that thinks that $1000 more for a Scarlet puts it out of reach, didn't have the funds to get one in the first place."

Totally agree.

-Russ

Russell Lasson
Colorist/Digital Cinema Specialist
Color Mill
Salt Lake City, UT
http://www.colormill.net


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Russell Lasson
Re: "Prosumer" Red Scarlet is Now Officially DEAD
on Oct 7, 2010 at 3:00:48 am

[Nick Benedetto D] "For the original target of “prosumer” with $5K or less, it is simply no longer a reality…"

All this Prosumer vs. Professional is just crap. It's measured by value per $.

Sony EX1 - $6500

Sony EX3 - $8500

Canon 5D - $5000+ (with at least one good lens and monitor)

Canon XFL40whatever HD cameras - $5000-$8000

Panasonic HPX170 - $4500

or

"Low-end" 2/3" Scarlet for $6000-9000 depending on accessories.



Hands down the best camera on the market for under $10K will be the Scarlet. Nothing competes.

Nick, if you don't like that the Scarlet is now "Professional" camera instead of a "Prosumer" camera, then feel free to pick up another camera in the price range. I'm sure you'll never regret investing in something like an EX3 instead of a Scarlet.

At least you won't have to deal with REDCODE on your "Prosumer" computer.

-Russ

Russell Lasson
Colorist/Digital Cinema Specialist
Color Mill
Salt Lake City, UT
http://www.colormill.net


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David Battistella
Re: "Prosumer" Red Scarlet is Now Officially DEAD
on Oct 7, 2010 at 3:12:48 am

Russ,

You are pretty bang on here.

I think its funny that we are even in a time when we can call anything "professional" for under 10K. I mean, it'a a fantastic time to be able to capture really gorgeous images for less money than ever.

People don't remember the days of "pro" gear (including edit systems) that cast closer to or more than 100K to get anywhere near the game.

Great post Russ.

David

Peace



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Gary Hazen
Re: "Prosumer" Red Scarlet is Now Officially DEAD
on Oct 7, 2010 at 6:15:32 pm

"Hands down the best camera on the market for under $10K will be the Scarlet. Nothing competes." - Russell Lasson

This is the kind of Red Speak that leads foolish people, such as Nick, to do foolish things. I think Red Speak should be written in red text. This will help readers quickly identify broad unsubstantiated statements.


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Noah Kadner
Re: "Prosumer" Red Scarlet is Now Officially DEAD
on Oct 7, 2010 at 9:13:21 pm

"Hands down the best camera on the market for under $10K will be the Scarlet. Nothing competes."

Well factually Scarlet doesn't compete either until it makes it out of the lab. The problem for RED is that we don't know when that will be and where the market will be when that happens.

Noah

Unlock the secrets of 24p, HD and Final Cut Studio with Call Box Training. Featuring the Canon 5D Mark II and 7D.


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Bob Zelin
Re: "Prosumer" Red Scarlet is Now Officially DEAD
on Oct 9, 2010 at 12:45:08 pm

I am so proud of the people that responded to this post. It really ties in to other forums,
where users who want to post a RED shoot can't understand why they can't do it (in uncompressed
4K) on their MacBook with a Lacie FW400 drive they bought at Best Buy. I have been getting more and more cranky at "prosumers" that find Creative Cow, and get angry when I tell them that they can't get professional performance from consumer gear. Creative Cow is a professional forum, with advertisers and sponsors that offer wonderful professional gear. There was no reason why RED should try to compete with Canon or Nikon. I always thought it was funny that people were "waiting to make their feature" on the sole release of one camera, as if that would make them a big success.

Bob Zelin



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Bryan Keith
Re:
on Oct 11, 2010 at 4:56:19 pm

Wow, you seem really upset by the fact that RED has substantially upped the features and capabilities of this "prosumer" camera for a measly $1,000.

Yes, $1,000 is certainly not chump change in many aspects, but when we're talking about the acquisition price of a cutting edge, feature rich PRO camera, it is. If that extra price increase put you over the edge, than I can tell you right now Scarlet was never the right camera for you in the first place....and there is nothing wrong with that. There are many great existing options out there for a lower price point.

As far as putting off a project to wait for the release of this camera that has been in development for 3 years...well...I'm not quite sure where to start with that one.


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