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THE END OF THE WORLD (as we know it) IS HERE!!!

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Stuart Ferreyra
THE END OF THE WORLD (as we know it) IS HERE!!!
on Apr 12, 2010 at 5:02:01 pm

http://www.blackmagic-design.com/davinci/resolve/

INSANE!

Stuart Ferreyra
Timecode Multimedia
Colorist / Post Supervisor
West Los Angeles, CA

- Visit our studio's website.
- RED Rocket Conversions.
- Follow us on Facebook. Become a fan!
- Duplication, Mastering and Teranex Conversions.


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Noah Kadner
Re: THE END OF THE WORLD (as we know it) IS HERE!!!
on Apr 14, 2010 at 12:15:14 am

Ha definitely the end of post for RED and a lot of Color/Scratch/Iridas etc users as they knew it...

Noah

Check out my book: RED: The Ultimate Guide to Using the Revolutionary Camera!
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Jesse Glucksman
Re: THE END OF THE WORLD (as we know it) IS HERE!!!
on Apr 14, 2010 at 1:48:35 am

Yeah. Time to learn how to use the DaVinci...


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Stuart Ferreyra
Re: THE END OF THE WORLD (as we know it) IS HERE!!!
on Apr 14, 2010 at 4:10:05 pm

You know I've been talking to Iridas and Scratch regarding a system for our business. Got precise quotes and everything. I also mentioned that I was only making a decision after NAB.

I wonder what Iridas, Scratch, Digital Vision and Autodesk (taking Quantel out of the equation for now) are planning to do. They will have to consider:

1.- A new business model in order to not go out-of-business.
2.- A way to compete with the de-facto name in color grading.
3.- Lower the license cost of their applications.
4.- Dropping their insane support fees.

The next few months and the next NAB will be as interesting as this one.

Stuart Ferreyra
Timecode Multimedia
Colorist / Post Supervisor
West Los Angeles, CA

- Visit our studio's website.
- RED Rocket Conversions.
- Follow us on Facebook. Become a fan!
- Duplication, Mastering and Teranex Conversions.


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Doug Beal
Re: THE END OF THE WORLD (as we know it) IS HERE!!!
on Apr 14, 2010 at 5:44:40 pm

Kinda guessing here but I think How you work with your clients will be the endgame. We have some that want it now and want it great, we have some that would rather process their own transcodes, push it through a bunch of hoops and bring in a finished edit to be mastered.
Some have their mindset altered when we show them animated shot repositioning, matte blur, tracking shapes and digging out whatever tones they are looking for, adjusting in real time as the files are playing out HD from a FW400 mac formatted drive. That's Scratch. Some folks are converted some are not.
I'd love to sit down and demo some other systems but I need to know backend time for offline/online conform and how the translations occur between timelines. Biggest issues I find are in the conforms. Processing is OK but getting multilayered FCP timelines in and back out requires some serious organization and breadcrumbs. Poor little ol' Hansel and Gretel, got lost in the conform!
Ain't it grand the innovation and process! How much is that SR machine, I mean with slo mo and DPX support oh and...

Doug Beal
Editor / Engineer
Rock Creative Images
Nashville TN


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Russell Lasson
Re: THE END OF THE WORLD (as we know it) IS HERE!!!
on Apr 15, 2010 at 5:32:56 am

I was shocked to see that at the Blackmagic booth. It's quite incredible.

So the cost of putting together a bare-bones system is:

Mac Pro (w/monitors) $5000
Additional GPU $500
Decklink $1000
Storage $3000
HD Monitor (dream color) $2000
Panels (wave) $1500
Mouse pad ($1)

That comes out to be $13,001. It's not like they're giving it away in a $300 upgrade:)

The other thing that concerns me is development and support. Blackmagic has made hardware, not software. Will they really be able to support users that have only paid $1000 for the software and that aren't paying maintenance fees? They might be able to, but the general reputation of their hardware support isn't exactly excellent.

If I were a facility that had been using DaVinci before they were purchased by Blackmagic, I would be seriously looking at other products. I wouldn't have jumped ship yet, but I would definitely have a plan for it.

All that said, I'M FOR SURE BUYING DAVINCI SOFTWARE!!! I'm a Scratch artist and already have some nice panels and the basics. Who can turn down the offer? :)

-Russ

Russell Lasson
Colorist/Digital Cinema Specialist
Color Mill
Salt Lake City, UT
http://www.colormill.net


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