Are you going to use a company name or your name. Either way, what is the name you want to use? You can try and base the animation off of the name, and make it appropriate to that, or you can just do something that looks cool.
It might help you to look at what other people have done to get an idea about timing, and the types of effects people use in thier logo's. Rather than mimmicing them, you may even want to try something really different.