FORUMS: list search recent posts

When can we start ignoring SD safe title?

COW Forums : Broadcasting

<< PREVIOUS   •   VIEW ALL   •   PRINT   •   NEXT >>
Kevin Reiner
When can we start ignoring SD safe title?
on Dec 4, 2015 at 11:46:46 am

Hello all,

I've been producing TV spots for close to 20 years, and I am wondering when we will all just say "screw it, SD is dead and if the end user can't see my logo or price point, then I don't care".

I guess my real question is - do I have the power to do so? Can I tell stations to play as is, or will they reject it?

I'm just getting tired of limiting my design to really old standards.

Thanks,
Kevin


Return to posts index

Mark Spano
Re: When can we start ignoring SD safe title?
on Dec 8, 2015 at 3:45:58 pm

It sucks, yes, but it's not up to us. It's up to networks and their specs. If they say it must be center-cut safe, then you gotta comply. For what it's worth, though, I've been able to do my center cut title safety business at 90% rather than the former SD 80% safety, and this has been acceptable. But yeah, there's not much getting around it (yet).



Return to posts index

<< PREVIOUS   •   VIEW ALL   •   PRINT   •   NEXT >>
© 2017 CreativeCOW.net All Rights Reserved
[TOP]