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Commercial format

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Bobby Kay
Commercial format
on Mar 22, 2013 at 3:26:57 pm

I am not sure which forum is appropriate but I'll start here.

I will be shooting/editing/delivering my first commercial for a client to be aired on TV (Cablevision).

I have previously been working only in online delivery. What do I need to know about formatting and standards?

For example, does 30 seconds mean 29s23f (in 24p), and on that note I always have shot 24p and prefer the look, should is be 30fps instead, or is that up to me? And I'm sure I can find out from Cablevision but what is a standard delivery format? Is it customary to deliver with handle in front for a second? two seconds? none?

Anything else you think of that I may run into being that I am used to the more liberal/open-format delivery of the internet?

Thank you in advance


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Gary Hazen
Re: Commercial format
on Mar 22, 2013 at 4:21:25 pm

Contact Cablevision to find out the exact specs. There's no standard, it depends on the broadcaster.


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Tom Matthies
Re: Commercial format
on Mar 25, 2013 at 8:14:26 pm

They will want a 29.97fps or 59.94fps version of the spot

E=MC2+/-2db


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