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Proper disclaimer for TV commercial "free drawing"

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Rich Sigerist
Proper disclaimer for TV commercial "free drawing"
on Feb 4, 2013 at 6:09:22 am

Hi Folks,
Not sure if this is the right forum but here goes...
I'm creating a TV commercial for a client who is offering an in-store monthly drawing for a prize. Can anyone chime in and let me know if there's a blanket disclaimer I should use? It's for a mattress store and he's giving away a set of high-end pillows. I don't know how important this is but in this litigious world we live in it might be wise.
Thanks,
Rich

Rich Sigerist
RSVP Creative
Ventura, CA


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Tom Matthies
Re: Proper disclaimer for TV commercial "free drawing"
on Feb 12, 2013 at 12:43:08 am

If the customer is required to do something specific to get the pillows, make sure and mention that in the disclaimer. Is there a time limit or a numerical limit to the giveaways? Is there a certain $$$ value that needs to be met? A certain model number? Be specific. You can always add the universal "See dealer for details" at the end of the disclaimer. When in doubt, consult an attorney

E=MC2+/-2db


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Rich Sigerist
Re: Proper disclaimer for TV commercial "free drawing"
on Feb 12, 2013 at 1:16:36 am

Thanks Tom.
Much appreciated.
-Rich

Rich Sigerist
RSVP Creative
Ventura, CA


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