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Questions: Editing My First Commercial

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Craig Larson
Questions: Editing My First Commercial
on Dec 20, 2011 at 5:15:05 am

Greetings!

I've just finished editing my first television commercial. It's a 30 second spot. This is a new arena for me, so I have a few questions.

The cable provider asked that the total length be 29.5 seconds. I'm there now, with no fades, etc. Is it best to have the commercial start from the first frame of video, or should I have it fade in? How many frames for a fade in? Also, what do I need to do with the end of the spot? Do I fade out or just let it run to last frame?

Of course, I would welcome and appreciate any other tips or suggestions!

Wishing you all a blessed holiday!

Craig Larson
August Heat Productions
Apple Valley, MN


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Dave LaRonde
Re: Questions: Editing My First Commercial
on Dec 20, 2011 at 4:00:01 pm

You'd better find out some more delivery specifics, such as media container (mp4, QT, AVI, etc.), the codec and peak audio levels. Just for starters

How did you monitor levels as you proceeded through production?

Dave LaRonde
Sr. Promotion Producer
KCRG-TV (ABC) Cedar Rapids, IA


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Craig Larson
Re: Questions: Editing My First Commercial
on Jan 7, 2012 at 6:26:26 am

Dave:

Ended up getting it all figured out after talking to the cable coordinator. Nothing too difficult.

He wanted the spots to be 0:29;15 and delivered in a QT file format, with audio levels as close to zero as possible. Interesting, but that's what I gave him.

Thanks for your response!

Blessings,

Craig Larson
August Heat Productions
Apple Valley, MN


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