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Questions: Editing My First Commercial

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Craig Larson
Questions: Editing My First Commercial
on Dec 20, 2011 at 5:15:05 am

Greetings!

I've just finished editing my first television commercial. It's a 30 second spot. This is a new arena for me, so I have a few questions.

The cable provider asked that the total length be 29.5 seconds. I'm there now, with no fades, etc. Is it best to have the commercial start from the first frame of video, or should I have it fade in? How many frames for a fade in? Also, what do I need to do with the end of the spot? Do I fade out or just let it run to last frame?

Of course, I would welcome and appreciate any other tips or suggestions!

Wishing you all a blessed holiday!

Craig Larson
August Heat Productions
Apple Valley, MN


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