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Why do Local TV spots look so bad?

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Brian Foote
Why do Local TV spots look so bad?
on Aug 30, 2010 at 9:37:03 pm

Ok, so i noticed that spots airing locally via comcast spotlight and other local cable affiliates look GOD AWFUL. So bad in fact that text and graphics aren't even readable. Everything looks pixelated as hell. What do they do compress them at 10:1 to save space or something. It makes me ill looking at something that was originally HD looking like DV or worse.

Anyway around this or should media planners and buyers just avoid these services if possible? Local affiliate (ABC, FOX, NBC etc.) broadcasts of the same spot look a lot better. Most of them accept HD and even the SD versions are at least readable and don't look to horrible.

All my spots are sent to stations via DGfastchannel.

Thoughts?

Brian Foote
Editorial | Motion Design

http://www.brianfoote.tv


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