My company is working with an ad agency to digitally distribute commercials for an upcoming ad campaign. According to my contact at the agency, their production facility is so busy they don't have time to save compressed versions of the spots. The first two files I received from them were uncompressed 30 second spots, 720x480 @ 29.97 fps - which were about 800 megs each.
What's the standard codec for digital distribution? If I ask them to give me H264 or MPEG4, am I going to get laughed at?