When most people think of Avid, low cost is not one of the terms most likely to be used in connection with the venerable leader in broadcast and film editing systems. But with today's announcements Avid has increased their lead in the education sector and has even radically dropped the price of its flagship Media Composer software. In this article, Creative COW's Ron Lindeboom explores the news and examines why we find this great news for both existing Avid customers and those who thought that they could never afford an Avid.
Why does this sound like Rolls-Royce announcing that it's going to make a hybrid subcompact?
Sure, it'll be priced LOTS less than a Silver Shadow, and it'll be GREAT on gas, but there's a hitch: when the time comes for service, you have to have it done by Rolls-Royce technicians, and you can only buy the replacement parts from Rolls-Royce.