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lower third theology

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mark joseph
lower third theology
on Jul 28, 2007 at 10:49:10 pm

Hello I work with a guy who is constantly having me
rework all lower thirds that I create either in
after effects, photoshop,etc
My point is he always hides behind
"that is what is done on
television"
can anyone point me toward any literature, or
does anyone know if there is a certain way to do it..
I am content being wrong, I just want the right answer..


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SRoughan
Re: lower third theology
on Jul 30, 2007 at 3:50:34 pm

Theres no standard, no right or wrong to lower thirds. So long as your text is in the title safe zones and easily readable (ie light text on darker background, or vice-versa and dont use fonts with serifs), and your colours are broadcast safe, everything else is up to you. It should stay static for at least 4 seconds before blended (or animated) out. A little longer when theres something a bit more complicated to read. But other than that, please yourself. Oh, and dont use them on closeups, and dont cover any important element in your picture.

Simon


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