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Average US Broadcasters Streaming at 837 kbps Total Data Rate

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Craig Seeman
Average US Broadcasters Streaming at 837 kbps Total Data Rate
on Dec 8, 2011 at 3:24:27 pm

Average US Broadcasters Streaming at 837 kbps Total Data Rate
http://www.streaminglearningcenter.com/articles/average-us-broadcasters-str...

It's one of those must read articles by Jan Ozer.
There's a lot of important "take aways" for me on business to consumer video compression.
For me those are:
Frame sizes would seem to be 640x360, 848x480, 960x540
with the understanding that the constraint is bandwidth cost.
The avg person has 3Mbps down (keep in mind that avg means there's a lot of people below that).
The avg Bit Per Pixel is 0.115. The number declines at higher frame sizes given the increase in codec efficiency.
H.264 dominates, leave VP6 behind (that's a personal point I keep hammering to clients. Stop using VP6 FLV).


Also important is the Internet Speed Report
http://www.speedmatters.org/content/internet-speed-report
Download this specifically.
http://cwa.3cdn.net/299ed94e144d5adeb1_mlblqoxe9.pdf

The state reports are also useful. This is all IMPORTANT when targeting. I can't stress that enough.



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Gary Hazen
Re: Average US Broadcasters Streaming at 837 kbps Total Data Rate
on Dec 8, 2011 at 6:15:46 pm

Interesting article. Thanks for posting this Craig.


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