FORUMS: list search recent posts

One-third of U.S. TV Households Have Hi-Def Sets

COW Forums : Compression Techniques

<< PREVIOUS   •   VIEW ALL   •   PRINT   •   NEXT >>
Craig Seeman
One-third of U.S. TV Households Have Hi-Def Sets
on May 27, 2009 at 9:00:17 pm

One-third of U.S. TV Households Have Hi-Def Sets.
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/05/hdtv_052109....


I thought this just published Nielsen report on HDTV in the USA would be of interest to compressionists. Since it's something we need to think about when targeting delivery.

What I'd really like to know is what portion of that 1/3 has any form of HD playback device whether Blu-ray, AppleTV or any number of other media center type HD boxes.

They do mention this:
For example, whereas only 10.6% of
SD sets were connected to a DVR, 36.0% of all HD sets were connected to DVRs. Similarly, DVR penetration – though greatest among all sets in common areas (26.4%) – was far greater among HD sets (44.6%) than SD sets (17.1%) in common areas.


and (although the table formating doesn't hold)

Set Type DVR VCR DVD Player Game Console
SD Sets 10.6% 35.8% 51.0% 19.9%
HD Sets 36.0% 30.2% 70.7% 30.6%




Return to posts index

Daniel Low
Re: One-third of U.S. TV Households Have Hi-Def Sets
on May 27, 2009 at 9:01:15 pm

Interesting. One thing to point out though is the difference between 'True HD' and 'HD capable' or 'HD Ready' and article does not differentiate.

True HD sets must be able to display a full 1080P (24) picture and have a true resolution of 1920x1080 (or higher), HD capable or HD ready need only to be able to process, and as such down sample the 1080p signal with resolutions far below eg 1024x576.

Too many buyers are conned by this misleading labeling and the industry need a slap on the wrist for this.

(I speak as a member of the EU, things maybe different in the US of A)

__________________________________________________________________
Two years from now, spam will be solved. - Bill Gates, World Economic Forum 2004


Return to posts index

Craig Seeman
Re: One-third of U.S. TV Households Have Hi-Def Sets
on May 27, 2009 at 9:33:41 pm

If a set supports 720p (1280x720) it's considered HDTV in USA. Broadcast is either 720p60 or (probably more commonly) 1080i60 (I know 59.94 to be more accurate about both).

I'm not sure how accurate the reports about people actually viewing HD content. I'd love to see more detail about their methodology (as well as include HD media playback devices).

Anecdotal but what I see happening locally to me is that most standard tier cable service includes HD channels. If you get cable installed, the installer will give you the HD cable box if they see your HDTV. If you buy the HDTV and already have cable you have to proactively ask to have your box exchanged though (and some people don't know this).

Of course most people have no clue about aspect ratio and actually think people look fatter and squatter in HD .



Return to posts index


Daniel Low
Re: One-third of U.S. TV Households Have Hi-Def Sets
on May 27, 2009 at 9:55:00 pm

[Craig Seeman] "If a set supports 720p (1280x720) it's considered HDTV in USA. Broadcast is either 720p60 or (probably more commonly) 1080i60 (I know 59.94 to be more accurate about both). "

Do you have any guidelines like this?

http://www.eicta.org/fileadmin/user_upload/document/EICTA_-_HD_factsheet_lo...





__________________________________________________________________
Two years from now, spam will be solved. - Bill Gates, World Economic Forum 2004


Return to posts index

Craig Seeman
Re: One-third of U.S. TV Households Have Hi-Def Sets
on May 27, 2009 at 10:24:56 pm

Like this. See Table 5.1 on page 24.
http://www.atsc.org/standards/a_54a_with_corr_1.pdf
from
http://www.atsc.org

Certainly not as tidy as the page you post.





Return to posts index

<< PREVIOUS   •   VIEW ALL   •   PRINT   •   NEXT >>
© 2017 CreativeCOW.net All Rights Reserved
[TOP]