Check out this tutorial about tracking text to walls
Same ideas should apply here if you're trying to add text/images to that first page. You'd just have to roto out the cover so the texts reveals as the books opens. Otherwise it should be pretty similar to that tutorial.
But there's really a lot of ways of to track the text into the book. You could probably do it with normal tracking with rotation and scale checked also.
Or if you want to try tracking it in mocha check out this quick tutorial too :
These should give you a pretty good over view of your options, good luck.