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Bad motion graphics?

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Jerry Smith
Bad motion graphics?
on Mar 15, 2017 at 5:08:54 pm

Watching a countdown clock on a major network. ...42, 41....

When 42 switches to 41, the 4 moves. The designer chose a font where the 2 and the 1 have different widths. Thus the unsightly shift in the 4 over to the right ~10px.

A monopaced or some sorta geometric font would had the 4 in 42 and the 4 in 41 align perfectly.

Do you guys consider that unprofessional?


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Joseph W. Bourke
Re: Bad motion graphics?
on Mar 15, 2017 at 6:23:36 pm

Only in the sense that I would never do it myself. However, it is possible that the artist who created the graphic was told by a producer or art director that they must, in no uncertain terms, use that typeface, because it's part of the station's design package. I would almost put money on that.

I am also extremely bothered by the lack of custom kerning in on-air graphics where the number 1 is used. As any graphic designer knows (or should), there is always extra space after the number 1. I believe that it's because digits in a font always have equal kerning. There's a good discussion/argument here:

https://forums.adobe.com/thread/1470084

It drives me nuts, and I always custom kern after the number 1.

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com


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