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Re: Zoom Effect ?---student in trouble!!

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Tudor "Ted" Jelescu
Re: Zoom Effect ?---student in trouble!!
on Oct 7, 2016 at 7:00:17 am

The example you provided is not just a simple effect of transition between photographs.
There is a lot of planning and production that went into this ad.
Each "photograph" is actually a series of photographs taken from the same spot with a zoom lens in small increments (from wide to narrow) or possibly with a camera on a dolly that is moved on a track keeping the same location of the vanishing point. All the shots are then composited with a morph transition to simulate the travel/zoom through one shot. Each shot is carefully staged to provide a transition point for the next shot and the zoom/travel happens at constant speed.

Tudor "Ted" Jelescu
Senior VFX Artist

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