Any ideas how to go about doing this! Handrawn?

Ive been asked to quite on a job doing something similar to this for a sports promo, never attempted anything like it!

Any ideas how it might have been done? Im guessing Its handdrawn animation? Perhaps done either in Flash or Photoshop? Or even After Effects?

I am familiar with motion tracking, Particular and lots of AE techniques, but think I might need to dust down the wacom tablet for this one? ;)

esp that lightning effect, which I really like..

Thanks in adv..!

Yes; hand drawn.

However, you don't have to draw it yourself. Some sites that sell templates and some sites that sell stock video also sell packs of pre-animated shape layers. So you could check some of them out. I recall seeing something very similar to some of the elements they used in a stock pack on one of the more popular selling sites. Whose name apparently triggers a filter on these forums (which is perfectly reasonable as too many people try to sell their things in other forums).

The studio that made your example mixed that stock element in with other stuff very well in that piece, by the way.

- The Great Szalam
(The 'Great' stands for 'Not So Great, in fact, Extremely Humble')

No trees were harmed in the creation of this message, but several thousand electrons were mildly inconvenienced.