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Trade-in Your Varicam for a Varicam!

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Jeff Regan
Trade-in Your Varicam for a Varicam!
on Jun 13, 2009 at 2:37:22 pm

Panasonic is offering a huge trade-in allowance towards the purchase of an HPX3700 Varicam. Just trade-in any working 2/3" camcorder and $30,000 will be applied to a $60,000 HPX3700!

This would lead me to believe that the margins are huge on these cameras(which I already knew) and that the HPX3700 isn't selling at all well. The lack of 60p must have something to do with it--besides the $60K price point, of course.

Still, picking up a Sony DXC-537/PVV-1 on eBay for a grand and getting an HPX3700 at half price is interesting. No discounts on the camera, no special financing, no P2 card cameras can be traded in, but they will take a RED ONE!

Jeff Regan
Shooting Star Video
http://www.ssv.com


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Fermin Branger
Re: Trade-in Your Varicam for a Varicam!
on Jun 13, 2009 at 11:42:54 pm

Is it true???!!

Where can I read about it?
I'm planning to buy one and this will be SO great..


Fermin Branger
ALFARERIA CINEMATOGRAFICA
Caracas, Venezuela.


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Noah Kadner
Re: Urban Legend?
on Jun 14, 2009 at 7:31:34 pm

I'm going to have to cry BS on this one until an actual Panasonic site lists it with details. I've read this rumor on other forward and no one has ever come forward with proof.

Noah

Writing RED: The Ultimate Guide to Using the Revolutionary Camera!. Unlock the secrets of the DVX100, HVX200 and Apple Color.
Now featuring the Lens Adapter Guidebook, Sony EX1 Guidebook,
DVD Studio Pro and How to Light Interviews.
http://www.callboxlive.com


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Jeff Regan
Re: Urban Legend?
on Jun 14, 2009 at 10:04:47 pm

Hi Noah,

This is not official from Panasonic yet, but I received the email from my Abel Cinetech salesperson and saw a post from a broker on this site, McCom Inc, as well as another rental facility who first told me about it. So, yes, while unofficial and details subject to change, when a high-end Panasonic dealer communicates directly in writing to me, it is not an "Urban Legend" in my estimation.

Jeff Regan
Shooting Star Video
http://www.ssv.com


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Noah Kadner
Re: Urban Legend?
on Jun 14, 2009 at 11:09:40 pm

I don't doubt some sort of rebate may be in the works but I don't think it will be as expansive as you've been told. Seems a little crazy to just give away $30,000 for *any* 2/3 camcorder, especially one you could get for $1,000. I'll believe it when I see it on a website from Panasonic.

-Noah

Writing RED: The Ultimate Guide to Using the Revolutionary Camera!. Unlock the secrets of the DVX100, HVX200 and Apple Color.
Now featuring the Lens Adapter Guidebook, Sony EX1 Guidebook,
DVD Studio Pro and How to Light Interviews.
http://www.callboxlive.com


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gary adcock
Re: Urban Legend?
on Jun 14, 2009 at 11:55:30 pm

[Jeff Regan] " but I received the email from my Abel Cinetech salesperson"

I will add my AbelCine person confirmed it as did a top level panasonic employee at HD Expo.

I have asked for confirmation.


gary adcock
Studio37
HD & Film Consultation
Post and Production Workflows

Check out
http://www.aja.com/kiprotour/

Inside look at the IoHD
http://library.creativecow.net/articles/adcock_gary/AJAIOHD.php




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Thomas Kaufman
Re: Urban Legend?
on Jun 15, 2009 at 1:01:15 am

I spoke with Abel on the West Coast, they said Panny is drawing up a very specific list of which cameras will be accepted as trade-ins.

But, for the sake of argument, let's say you could trade ANY beat up POS 2/3" camera. Would you do it? Would you spend 30K to have a 3700?





Thomas Kaufman, DP
Washington, DC


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Micah McDowell
Re: Urban Legend?
on Jun 15, 2009 at 7:38:03 pm

Hmm, wonder if they'll take the ancient Sony DXC-M3a I've got laying around as a trade in.

It has a removable lens and 2/3" chips, er, tubes... close enough, right?


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Gary Snyder
It's true... I bought one...
on Jun 15, 2009 at 11:03:20 pm


The offer is true... For a very limited time...
unspecified at this time... could be weeks..
Panasonic is offering a 3700 for 29,900.00 with trade in..

I bought mine from MCCOM Inc. in NJ who is up on the
special deal... They may have a few left...

Just give them a call... http://www.mccominc.com and ask for
Mike or Scott...

Tell them Gary sent you...

Gary...



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Fermin Branger
Re: It's true... I bought one...
on Jun 16, 2009 at 12:45:18 am

WOWW ...it's really true...
What camera have you trade-in to get the discount?



Fermin Branger
ALFARERIA CINEMATOGRAFICA
Caracas, Venezuela.


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John Cummings
Re: It's true... I bought one...
on Jun 16, 2009 at 12:43:15 pm

Interesting...perhaps the first viral promotion I've ever seen.

Panasonic breaks new ground again.

J Cummings
Cameralogic/Chicago
cameralogic.tv
HDX-900/HDW-730S/DXC-D50


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Noah Kadner
Re: It's true... I bought one...
on Jun 29, 2009 at 5:08:00 pm

And here's the official finally:

http://catalog2.panasonic.com/webapp/wcs/stores/servlet/ModelDetail?display...

I think it's an interesting offer but wonder what happens to a RED if they actually get one in trade?

-Noah



Writing RED: The Ultimate Guide to Using the Revolutionary Camera!. Unlock the secrets of the DVX100, HVX200 and Apple Color.
Now featuring the Lens Adapter Guidebook, Sony EX1 Guidebook,
DVD Studio Pro and How to Light Interviews.
http://www.callboxlive.com


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John Cummings
Re: It's true... I bought one...
on Jun 29, 2009 at 5:19:03 pm

"but wonder what happens to a RED if they actually get one in trade?"

I'd like to hope the Panasonic engineers would look at that big old chip in the Red and finally devise a way to build the Varicam they should have built in the first place...

J Cummings
Cameralogic/Chicago
cameralogic.tv
HDX-900/HDW-730S/DXC-D50


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gary adcock
Re: It's true... I bought one...
on Jun 29, 2009 at 6:20:52 pm

[Noah Kadner] "I think it's an interesting offer but wonder what happens to a RED if they actually get one in trade? "

it is my understanding that they have to destroy the units taken as trade ins.



gary adcock
Studio37
HD & Film Consultation
Post and Production Workflows

Check out
http://www.aja.com/kiprotour/

Inside look at the IoHD
http://library.creativecow.net/articles/adcock_gary/AJAIOHD.php




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Noah Kadner
Re: It's true... I bought one...
on Jun 29, 2009 at 6:38:28 pm

[gary adcock] "[Noah Kadner] "I think it's an interesting offer but wonder what happens to a RED if they actually get one in trade? "

it is my understanding that they have to destroy the units taken as trade ins."




They better bring nukes- that camera is tougher than a T-1000.

Noah

Writing RED: The Ultimate Guide to Using the Revolutionary Camera!. Unlock the secrets of the DVX100, HVX200 and Apple Color.
Now featuring the Lens Adapter Guidebook, Sony EX1 Guidebook,
DVD Studio Pro and How to Light Interviews.
http://www.callboxlive.com


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Steve Cooperman
Re: Trade-in Your Varicam for a Varicam!
on Jun 18, 2009 at 11:59:09 am

From now until September 30, 2009, trade-in a professional, working 2/3” or Red camera, and purchase the VariCam 3700 for the astonishing price of $29,950.

We want to quickly gain more market share, especially after the recently concluded Producer’s Guild of America (PGA) / America Society of Cinematographers (ASC) Camera Assessment Series (CAS). Politically, we cannot say the VariCam 3700 won the ASC/PGA camera assessment, but, we think the images and the amazing camera price point have won.

Steve Cooperman

Product Line Business Manager – VariCam 3700 & Advanced P2 Systems
Panasonic


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cowcowcowcowcow
Chris Bell
Re: Trade-in Your Varicam for a Varicam!
on Jun 18, 2009 at 3:06:01 pm

Steve,

I am sure the 3700 makes nice images, but my market is moving to larger sized imagers. I hope your R/D folks in Japan are seeing this transition and are hard at work on new camera. Also, the lack of any frame rates over 30fps is a deal killer. My RED goes to 60fps at 3K and 120fps at 2K.

I've been a big supporter of Panasonic over the years (over $350K invested), but the current line up of cameras appeals to neither me or my client base. The fact you are discounting your flagship camera 50% only shows that market for high end cameras is moving away from 2/3". (Look at the popularity of the Canon 5D MkII)

Panasonic has great engineering potential... I hope the next generation of Varicam will exceed the current offering. I'd like to continue supporting Panasonic with my investment dollars.



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Steve Cooperman
Re: Trade-in Your Varicam for a Varicam!
on Jun 19, 2009 at 8:52:26 pm

Panasonic's approach to Variable frame rate continues to be that the highest speed should have the same image quality as the 24 frame play-back speed. Most cameras compromise the image quality in some way to exceed 30fps. Red for example windows the 35mm imager to a smaller format at higher speeds, other systems must forego 4:4:4 recording or scale up 540 line fields into frames. Until we can achieve the full 1080p images seen in the testing at higher speeds at a reasonable power consumption, we prefer to leave the higher speed shots to the VariCam 2700 which possesses the same color and contrast capabilities as the VariCam 3700.

Steve Cooperman

Product Line Business Manager – VariCam 3700 & Advanced P2 Systems
Panasonic


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Fermin Branger
Re: Trade-in Your Varicam for a Varicam!
on Jun 20, 2009 at 12:22:17 pm

Do you have some hardware/firmware update plan to get the 3700 beyond the 30 fps in the future?
At least in 4:2:2?
I love this camera, I'm buying one right now, but I feel that I'll need more fps with her soon, instead of my HVX200 or some rented one.


Fermin Branger
ALFARERIA CINEMATOGRAFICA
Caracas, Venezuela.


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Jeff Regan
Re: Trade-in Your Varicam for a Varicam!
on Jun 20, 2009 at 2:23:59 pm

60p is unlikely to happen for the 3700. It would require new sensors--most likely CMOS. Just not practical in an ENG form factor camera on an existing camera model. I think Mr. Cooperman made it pretty clear about Panasonic's position on the camera.

Jeff Regan
Shooting Star Video
http://www.ssv.com


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