I'm creating a set of banner ads for a third-party client for the first time, and have realized I'm uncertain/unclear as to what form deliverables take. Do I "Publish" to html, swf, or what? I may be in trouble, as the swf file size is far above IAB specs, and the Flash files may be overbuilt. I'm also not certain about how the client is able to specify the click-thru destination after delivery, unless I give them the whole Flash file -- is this typical to deliver, as well?
Can anyone help, or direct me to specifications or "how-to" guides on delivering banner ads?
And yes, I know it's way late in the game to be asking these questions -- so go easy on the flaming, if possible. I'm in a bind here, as it is.