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COW Forums : Demo Reels

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Christopher Guerrero
on Jan 27, 2007 at 9:57:07 pm

In posting my demo in this forum I have also looked at a number of reels. I find that 1:30-2:30min is about what I want to see. Baring repetitiveness, music,and personal taste.

So: "What is the average demo time?"

I bring this up because it was suggested that I cut my demo down to 30sec. A full commercial is 1min.

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on Jan 29, 2007 at 4:55:38 pm

I feel that 2-3 minutes is about right depending on your style. 30 seconds would be for a fast paced montage, which is designed to show quantity, not substance.

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on Jan 29, 2007 at 5:46:38 pm

I'd say 1:30 for a motion graphics reel. But you better hook the person in the first 5 seconds and make them want more once it ends.

You want it long enough to show off your best work, but short enough to make the viewer say to themselves when it is done, "I want more!"

Just like when a close up magic trick is performed. Once it is completed you have a sense of, "show me more!!!"

That is the key of creating a good reel. If there is too much, and too long, it will get boring.

Also, if a person is not hooked in the first 5 seconds of the reel. then it will never be watched to even get to the final 1:30. I see reels all the time on here posted that are too slow to start, or the first couple of graphics are lame, so i turn it off. Sometimes i have gone back to the reel out of boredom and seen great stuff at the end of it. But if i were to hire someone they never would have gotten chosen.

does this make sense?

I guess the best metaphor i can come up with is check out any of the abc stations "Lost" commercials. There is never one of those i see that i am not like, "GIVE ME MORE NOW!!!! I NEED TO SEE THAT EPISODE!!!."

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on Jan 30, 2007 at 10:25:13 pm

All of our editors/artists have 2 reels: the graphics/ montage reel, which is typically 1:00-1:30 mins, and the before/after or best of reel, which lasts like 2-3 mins. Like everyone says, shorter is better and you better grab the attention within the first 5 seconds...If you're an experienced pro, no longer than 2:30 mins seems good. If you're starting out, please, no more than 1:30.

"Roto is not a skill, it's a job."

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