I must be doing something basic wrong. If I pop a behavior on a text layer in the timeline - anything -- a graphic representation of the in and out of the effect is seen - and the beginning of the effect bar bar is obviously the start - however the end of the effect is not always the end of the bar. So the timing does not stick to the graphic representation of the effect. for instance I want the effect to be over at the last frame of the bar - yet often the effect is over way before the end of the bar. So what is the point of the bar? Why not just use keyframes? The whole point of drag n drop is that the effect should work this way - i drag it to where I want it to start - then I drag it to where i want it to stop and it computes on the fly but keeps the start/stop of the effect exactly the same. What am I missing here?