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discovery commercial

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Rob Grauert
discovery commercial
on Mar 1, 2010 at 10:05:04 pm

Anyone know how I can achieve an effect like this? It's one of my favorite commercials:







It seems like they export a still image of a video clip. When the clip explodes, what's really exploding is the still image. Therefore, I can break up the image into layers in Photoshop and add the repel behavior? And perhaps some other crazy keyframes? Is there a better technique? Anyone see anything I'm missing?

Thank for any input

Robert J. Grauert, Jr.
http://www.robgrauert.com
command-r.tumblr.com


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Mark Spencer
Re: discovery commercial
on Mar 1, 2010 at 10:10:02 pm

Patrick Sheffield has come up with a very clever way to do this and he explains it in his new book

http://bit.ly/aikfFa

--
Mark Spencer
Freelance Producer/Editor/Motion Graphics Artist
Apple-certified Master Trainer
Author, Motion 4 from Peachpit Press
http://www.applemotion.net


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Rob Grauert
Re: discovery commercial
on Mar 1, 2010 at 10:14:29 pm

Nice! Sounds like an awesome book. Motion has always been able to do what I need it to do (because I'm not really a motion graphics guy), but it has always seemed to be a bit limited. A book on how to cheat in Motion is an awesome idea....perfect for someone who doesn't want to become so involved with After Effects

Robert J. Grauert, Jr.
http://www.robgrauert.com
command-r.tumblr.com


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Rob Grauert
Re: discovery commercial
on Mar 4, 2010 at 2:25:55 pm

This is a really good book you suggested. It just came in yesterday. The name of the book was a bit misleading though...not that I'm disappointed. I just thought it would compare AE and Motion and tell you how to do less obvious tricks in Motion. Great book for sure.

Robert J. Grauert, Jr.
http://www.robgrauert.com
command-r.tumblr.com


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