From you discription I picture invision it as somewhat of a Stop-film animation... which in that case you could possibly make the effect by a series of several images of the process (unfolding) and with several layers (two layers of each "step" as it unfolds), and making them somewhat jolt around,... maybe.
It's just a guess, but just throwing the idea out there. Nothing else maybe it'll get someone else's wheels turning and you'll have your solution.
Yeah, I ended up printing the image on paper and then shooting stills of the process of crumpling the paper. I'm playing with the length of each image in the timeline and their spacial relationship to each other so it looks organic.
I found footage of crumpling paper on istockphoto.com, but overlaying my images on it just wouldn't look right at all. it did however, confirm that doing it by stop motion was the right way.