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Re: Charge for render/encode/upload time?

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Mark Raudonis
Re: Charge for render/encode/upload time?
on Jan 23, 2014 at 4:04:02 pm

[Patrick Ortman] "I have a client who just assumed all that would be free."

I'm assuming ignorance hereā€¦ not a grinder in action.

Very few creative types (or producer types) really understand what's involved in the transition from production to post. Producers used to be able to gauge how much they shot by the size of the box of tapes. Now, the difference between overshooting and "just enough' is NOT obvious. THerefore, there's no barometer for how much media was actually generated. Combine that with the fact that these producer types really don't understand the process, and you have a tremendous opportunity for a colossal time suck that may end up costing you your profit margin.

Take this situation (request for "free") as an educational opportunity. I'd position it this way. Tell them,
Yes, I'd be happy to do it for free under one condition. YOU MUST BE PRESENT for the entire time that
the transcoding/copying/preparing/etc takes place. Let them experience exactly what is involved. I doubt that they'd ever expect "free" again.

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