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Jumping to National Distribution

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Ferd Blington
Jumping to National Distribution
on Mar 26, 2012 at 3:53:44 pm

Hello All,

I've recently created an animated promo for a client that was used with very limited distribution.

My client is now requesting that I make a small edit (taking out any local reference) so they can distribute the piece nationally.

Just wondering if anyone has any suggestion for price structure. Original piece was <$5,000.



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Roderick Lavallee
Re: Jumping to National Distribution
on Apr 12, 2012 at 4:32:03 pm

There are so many ways to skin that cat. Use your original price as a starting point. I'd reference stock sites and see how their price schedules change based on audience size and duration of use, which are the typical metrics, then multiply your original price using a similar scale...but not so much that you give your client a heart attack and insure that they never use you again (a lesson I learned the hard way), assuming of course, you'd like to retain the client.

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