When you hear a unique few notes or a bar of music that identifies a product - for instance, the three notes of NBC. What is this called? It's not a bumper or tag - those are more complete pieces of music. Does anyone recall the term that I am looking for?
I need the specific term for a royalty-free music search.
There are several terms I've heard: audio identity, audio logo, sonic logo, or sound logo.
Everyone else has access to the same royalty-free sources that you do, so any identity-building pieces you choose may not be distinctive. If you need this to be unique, you may want to hire a composer.
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting RenderBreak Blog - What I'm thinking when my workstation's thinking
Creative Cow Forum Host: Live & Stage Events