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How To... Electrified/Moving Title Text

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Joey BaniaHow To... Electrified/Moving Title Text
by on Feb 9, 2012 at 1:49:25 am

I've been wanting to experiment with a certain title effect for a while now and just noticed it again in this short.

Before I go crazy experimenting I thought I'd just canvas opinion/knowledge as to how this effect is achieved.

My instinct is that it's simply several slightly different hand-drawn title cards cut together in very quick succession. If this is indeed the case, then what is the best workflow for transferring hand drawn titles into your timeline?

Another alternative method of achieving the same effect could be to use a digital font as a template and simply warp and skew several different versions of the same image in photoshop. Has anyone tried this before?

Cheers,
Joey


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Fernando MolRe: How To... Electrified/Moving Title Text
by on Feb 9, 2012 at 3:23:13 am

You already got some answers, because there are many ways to achieve that look.

I did a similar effect, but not with text but with moving objects, using after effects and nested compositions and slow frame rate. Scribble effect can do something like that and... well, what you mentioned is also a way to go.

I hope this helps


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Mark SuszkoRe: How To... Electrified/Moving Title Text
by on Feb 9, 2012 at 10:05:22 pm

Aftereffects is best set up to do this, but Apple Motion can also do it. Heck, there's a built-in font in Livetype that used to do this. You don't need multiple drawings of each title, if you don't want to do that much work over and over. You can take one drawing, apply some of what After Efects calls "expressions" (canned mini-routines or effects that can be modified and driven by simple mathematical commands) or distortion parameters to it, to create the distortions, and have the software loop that at a rate that gets you the look you want. This look is popular enough that I think Aftereffects already has a canned expression-based effect just for doing that.


When I didn't have a compositing program, what I did was free-hand-trace a master illustration on the surface of a wacom tablet, saving each version as a cel, and I found three was the absolute minimum number of these cels that sold the effect, and more than five tended to make the effect too soft, too averaged-out. Also key is the speed of the rotation between the cels. I experimented with intervals of between 3 and 6 frames for each of three stills, to get what I wanted.


There are any number of methods in software to do this now, from flipbooks to frame grabbers to expressions o photoshop actions. If you're doing a LOT of them, let the software do most of the work.


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Todd TerryRe: How To... Electrified/Moving Title Text
by on Feb 10, 2012 at 6:00:09 am

As others have said, there are several ways (After Effects, etc.) to semi-automate the process.

However, if I were to do it I would completely hand-draw the frames. That's going to give you a much more natural and really organic look than any electronic manipulation of the frames.

We have Wacom tablets and I might give them a try... but for maximum organicness I'd whip out a Sharpie marker and a stack of paper and start drawin'. It might be easiest to use a lightbox and draw a "master" frame first and then trace the other frames on top of that one. Then scan the pages, and in Photoshop use the black-on-white drawings to create alpha channels on the images, change the color of the type, etc. The scanning would be the labor-intensive part of that... after you processed one in Photoshop to get the results you want you could simply batch-process the rest. Then import the sequence, and loop it as many times as you need for length.

As Mark said, probably at least three images would be a minimum. I'd probably try at least five... maybe more. And on your timeline you might want a 1-to-1 ratio (one frame of the title for each frame of the video), but it would be worth experimenting with slower rates as well... maybe the image changes only every two frames instead of with every frame.

T2

__________________________________
Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.
fantasticplastic.com



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