Fair enough I guess, I was wondering if I was really thinking of the right thing.
Anyway it is pretty simple; in After Effects you'd use a text layer, make it 3d, then animate the rotation & position as desired.
If I remember the title correctly, it also blurs/changes focus as it moves, which you could do with a camera effect, but would be easier animating a 'fast blur' effect on the text layer.
For help understanding After effects 3D layers check out
this, and the After Effects cow forums.
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Only in after effects do children get to pick and whip their parents.
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