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Article: NAB 2012: Avid

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Debra KaufmanArticle: NAB 2012: Avid
by on Apr 26, 2012 at 4:30:00 pm


NAB Expo
NAB 2012: AvidNAB 2012: Avid

Avid focused on broadcasters at NAB 2012, introducing Interplay Sphere, a cloud-based editing initiative, and a Multi-platform Distribution Platform for making it easier than ever to distribute to TV, web, social media and mobile. The company also unveiled numerous broadcaster-friendly products, including the AirSpeed 5000 server and Avid Motion Graphics. For the pure editing crowd, Avid unveiled a cross-promotion deal to offer Symphony's color correction and finishing capabilities for a fraction of its usual cost.

Feature   04/26/2012
Author: Debra Kaufman



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