Exporting to Comply with Pandora Video Ad Requirements

COW Forums : Apple FCPX Techniques

<< PREVIOUS • VIEW ALL • PRINT • NEXT >>

•

Exporting to Comply with Pandora Video Ad Requirements
by Chris Good on Jun 1, 2012 at 11:30:11 am

I'm working on a Pandora video ad. The clip is 15 seconds. Pandora's requirements are listed as Quicktime Uncompressed 8-bit under 40Mb.

When I export at Uncompressed 8-bit the file is 1.3GB. The tech support person at Pandora couldn't help. All she said is, "can't you get id down to 40Mb?"

I don't know what to do. They called me back later and said I can just upload the 1.3Gb file and they will format it correctly. What am I missing? How do you make a SMALL UNCOMPRESSED file? They seem mutually exclusive. (OH.... currently the project is 1080p, but even at SD resolution the file is still 480MB.)

IS there something I'm missing, or are they out of their minds at Pandora?

Return to posts index

•

Re: Exporting to Comply with Pandora Video Ad Requirements
by Gary Huff on Jun 1, 2012 at 2:22:02 pm

[Chris Good] "
IS there something I'm missing, or are they out of their minds at Pandora?"

The latter...or it's a typo...or someone there doesn't know what the hell they're talking about.

Return to posts index

•

Re: Exporting to Comply with Pandora Video Ad Requirements
by Michael Garber on Jun 1, 2012 at 2:45:42 pm

I have found, on much more than one occasion, that delivery requirements are just wrong. There's usually a little back and forth with the client, with me explaining how it should work, and them saying, "ok, your way sounds good to me." My guess is that the "8-bit" part of the equation was wrong.

Sometimes, I think the young interns who grew up making web videos are the ones writing the delivery guides. Wow, now I'm venting... Sorry, nice interns, you are all great and you will all rule the world one day.

Good luck with your project, Chris.

Michael Garber
5th Wall - a post production company

Return to posts index

•

Re: Exporting to Comply with Pandora Video Ad Requirements
by Chris Good on Jun 1, 2012 at 2:47:54 pm

Thanks for the replies guys. I was starting to think I was loosing my mind.

Return to posts index

•

Re: Exporting to Comply with Pandora Video Ad Requirements
by Mathieu Ghekiere on Jun 1, 2012 at 3:43:58 pm

A lot of people seem to use the term 'Uncompressed' because they mean (in their words) 'full quality!'.

I've had the same kind of issues before with clients...

Return to posts index

•

Re: Exporting to Comply with Pandora Video Ad Requirements
by Bill Davis on Jun 2, 2012 at 2:21:30 am

Maybe someone in the back room meant 40megabitspersecond?

Anyway, back when I was establishing workflows for delivery to network affiliates, my SOP was to call the station. Ask for the chief engineer - learn that there was no chief engineer anymore - so I'd ask for whoever cut the stations in-house promo work.

Once connected to that young man or woman, I'd just ask them if they used FCP. If so, I'd ask them to read me their promo cutting machine settings. I'd set mine the same and would be good to go.

Those settings, by the way, NEVER matched what was printed on the station delivery standards sheet. Ever.

FWIW.

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Connor

Return to posts index

•

Re: Exporting to Comply with Pandora Video Ad Requirements
by Chris Good on Jun 4, 2012 at 2:33:01 pm

The thing that really threw me was the fact that FCPX has an export preset called "Uncompressed 8-bit" worded exactly as Pandora's specs.

In the end I sent them a 450mb SD uncompressed clip, and a 1080p h.264 clip which came out to 37mb. Haven't heard anything from them yet.

Return to posts index

<< PREVIOUS • VIEW ALL • PRINT • NEXT >>

FORUMS • TUTORIALS • MAGAZINE • STOCKYARD • VIDEOS • PODCASTS • EVENTS • SERVICES • NEWSLETTER • NEWS • BLOGS