Normally it's Avid standard fare but it's interesting seeing this from Autodesk
Autodesk Lays Off 7% Of Entire Staff
http://mashable.com/2012/08/23/autodesk-lays-off-7-of-entire-staff/
That totals around 500 employees — including a number of 3D developers and several product managers.
So it's 3D that's being hit hardest? This description doesn't provide much detail.
Autodesk’s fiscal second-quarter profits fell 9.3%.
Falling profits? Not phrased as a loss. So it seems they're making moves to rejigger before that happens.
An Autodesk representative tell us that while the company eliminated close to 500 positions Thursday, it plans to create that many new jobs over the course of the year.
So it does seem like a rejigger. Autodesk heading in new directions it would seem.
“As part of today’s announcement, Autodesk shared plans for a restructuring related to executing on the company’s strategy including its continuing shift to cloud and mobile computing, “ the company said in a statement.
So if the price drop and marketing of Smoke on iMac was a "game changer" then I guess we see Smoke on iPad next?
it’s clear to us that design and engineering software will move to cloud and mobile platforms. Cloud and mobile has been a major investment area for Autodesk over the past couple of years and this restructuring will accelerate our progress as we intend to further invest in employees with expertise and skill sets essential to this transition.
It'll be interesting to see where this takes them. Will there be significant cloud based services coming as the main financial driver? It might explain how they plain to make money with their significantly lower prices.
There's not enough info in this article to tell a clear story but it's certainly interesting to see them making these moves.