Creative COW SIGN IN :: SPONSORS :: ADVERTISING :: ABOUT US :: CONTACT US :: FAQ
Creative COW's LinkedIn GroupCreative COW's Facebook PageCreative COW on TwitterCreative COW's Google+ PageCreative COW on YouTube
APPLE FINAL CUT PRO:HomeFCP ForumFCP XFCPX TechniquesFCP TutorialsFC ServerBasics ForumPodcastFAQ

Autodesk Lays Off 7% Of Entire Staff

COW Forums : Apple FCPX or Not: The Debate

<< PREVIOUS   •   VIEW ALL   •   PRINT   •   NEXT >>
Share on Facebook
Craig SeemanAutodesk Lays Off 7% Of Entire Staff
by on Aug 26, 2012 at 2:34:35 pm

Normally it's Avid standard fare but it's interesting seeing this from Autodesk

Autodesk Lays Off 7% Of Entire Staff
http://mashable.com/2012/08/23/autodesk-lays-off-7-of-entire-staff/
That totals around 500 employees — including a number of 3D developers and several product managers.

So it's 3D that's being hit hardest? This description doesn't provide much detail.

Autodesk’s fiscal second-quarter profits fell 9.3%.

Falling profits? Not phrased as a loss. So it seems they're making moves to rejigger before that happens.

An Autodesk representative tell us that while the company eliminated close to 500 positions Thursday, it plans to create that many new jobs over the course of the year.

So it does seem like a rejigger. Autodesk heading in new directions it would seem.

“As part of today’s announcement, Autodesk shared plans for a restructuring related to executing on the company’s strategy including its continuing shift to cloud and mobile computing, “ the company said in a statement.

So if the price drop and marketing of Smoke on iMac was a "game changer" then I guess we see Smoke on iPad next?

it’s clear to us that design and engineering software will move to cloud and mobile platforms. Cloud and mobile has been a major investment area for Autodesk over the past couple of years and this restructuring will accelerate our progress as we intend to further invest in employees with expertise and skill sets essential to this transition.

It'll be interesting to see where this takes them. Will there be significant cloud based services coming as the main financial driver? It might explain how they plain to make money with their significantly lower prices.

There's not enough info in this article to tell a clear story but it's certainly interesting to see them making these moves.



Return to posts index
Reply   Like  

Craig SeemanRe: Autodesk Lays Off 7% Of Entire Staff
by on Aug 26, 2012 at 2:47:57 pm

Just enough more info to piece a few more things together.

http://sanrafael.patch.com/articles/autodesk-plans-to-elminate-500-position...

As Autodesk continues to invest in cloud and mobile computing, the company is already in the process of hiring new employees and expects to make up that 7 percent within the year, according to spokesman Greg Eden.

Autodesk decreased its revenue outlook for growth to between 4 percent and 6 percent, instead of the originally estimated 10 percent, according to Eden.

So it really is a rejiggering. My own guess is that the 3D and Architecture CAD markets are very mature and there's very little growth expected. As a result, Autodesk is trimming there and will be building staff and R&D in cloud and mobile where there's much greater growth potential. Which does take me back to, what new cloud and mobile services will they be offering that might impact us?



Return to posts index
Reply   Like  

Bob WoodheadRe: Autodesk Lays Off 7% Of Entire Staff
by on Aug 26, 2012 at 3:49:24 pm

Clouds of Smoke signals?


Return to posts index
Reply   Like  
+1


Eric SantiagoRe: Autodesk Lays Off 7% Of Entire Staff
by on Aug 27, 2012 at 1:03:04 pm

No growth in 3D?
Jeebus they are the only 3D game in town :P
Ok Im kidding but isnt owning 3 of the biggest apps in 3D kinda dumb?


Return to posts index
Reply   Like  

Oliver PetersRe: Autodesk Lays Off 7% Of Entire Staff
by on Aug 27, 2012 at 1:43:43 pm

The deep pockets are in AutoCAD and 3D for the architectural and engineering world. That's the financial driver at Autodesk, not 3D animation or Smoke/Flame/Lustre/etc. They have a few big competitors in this world. Cost is being pushed downward. It's also an area that they are trying to rejigger to be more cloud-centric.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


Return to posts index
Reply   Like  

Craig SeemanRe: Autodesk Lays Off 7% Of Entire Staff
by on Aug 27, 2012 at 5:12:33 pm

[Oliver Peters] "The deep pockets are in AutoCAD and 3D for the architectural and engineering world. That's the financial driver at Autodesk"

Yup. I think what we're seeing here is that, given the mature state of the market, new sales is slow and it's possible that development in traditional areas is only a small driver of upgrades. I think what they're doing is shifting to develop and improve value added services to monatize that customer base, hence the new focus on cloud/mobile development.

This is NOT a company in financial trouble. Profits might have dropped because their core business is beginning to stagnate due to maturity of the market. Now they're working to take advantage of that well developed market by software as service add ons.



Return to posts index
Reply   Like  

<< PREVIOUS   •   VIEW ALL   •   PRINT   •   NEXT >>
Share on Facebook


FORUMSTUTORIALSFEATURESVIDEOSPODCASTSEVENTSSERVICESNEWSLETTERNEWSBLOGS

Creative COW LinkedIn Group Creative COW Facebook Page Creative COW on Twitter
© 2014 CreativeCOW.net All rights are reserved. - Privacy Policy

[Top]