Creative COW SIGN IN :: SPONSORS :: ADVERTISING :: ABOUT US :: CONTACT US :: FAQ
Creative COW's LinkedIn GroupCreative COW's Facebook PageCreative COW on TwitterCreative COW's Google+ PageCreative COW on YouTube
APPLE FINAL CUT PRO:HomeFCP ForumFCP XFCPX TechniquesFCP TutorialsFC ServerBasics ForumPodcastFAQ

Apple finally updating their online FCPX Pro marketing

COW Forums : Apple FCPX or Not: The Debate

VIEW ALL   •   PRINT
Share on Facebook
Craig SeemanApple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 8:10:06 pm

Final Cut Pro In Action
http://www.apple.com/finalcutpro/in-action/



Return to posts index
Reply   Like  

Phil HoppesRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 8:18:37 pm

I am shocked to see that they did not feature all of the editors on Conan


Return to posts index
Reply   Like  

Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 8:33:33 pm

Well I guess some editors KNOW how to use FCPX and others . . . work for Conan. What can you expect with this as your show host








Return to posts index
Reply   Like  
+1


Chris HarlanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 8:40:26 pm

Well, yeah. THAT made my day.


Return to posts index
Reply   Like  

Phil HoppesRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 8:53:59 pm

Ok,,,,,, Truly ROTFLMAO


Return to posts index
Reply   Like  

Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 8:29:13 pm

This graph looks interesting for a few reasons

For client-driven edit sessions, the editor used Auditions to quickly cycle through different effects on the same shot. After the video was edited in Final Cut Pro X, it was exported to DaVinci Resolve and Autodesk Smoke on the Mac for color correction, effects, and finishing. “Using Marquis X2Pro, the project was converted to an AAF file for import into Avid Pro Tools for sound mixing.” The project showed @radical.media how well the XML export capability of Final Cut Pro X worked with the rest of its post-production ecosystem for color correction and visual effects.



Return to posts index
Reply   Like  


Andrew RichardsRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 8:30:49 pm

Conspicuously absent from each profile's "Gear" sidebar: Mac Pro. Bad omen?

Best,
Andy


Return to posts index
Reply   Like  

Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 8:37:27 pm

It may mean the replacement is coming soon so they're not going to promote soon to be EOL gear.

It's interesting how Radical Media (Evan and friends) mention Smoke for finishing . . . especially when we're hearing Smoke Mac rumors . . . and some saying an Final Cut tie.



Return to posts index
Reply   Like  

Andrew RichardsRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 8:50:52 pm

[Craig Seeman] "It may mean the replacement is coming soon so they're not going to promote soon to be EOL gear."

Only if whatever comes next, if anything, isn't called "Mac Pro".

[Craig Seeman] "It's interesting how Radical Media (Evan and friends) mention Smoke for finishing . . . especially when we're hearing Smoke Mac rumors . . . and some saying an Final Cut tie."

Well we know from as far back as the 10.0.1 release that Smoke was getting FCPXML integration, and we also know @radical.media is a beta tester for FCPX from his demo last fall, so probably also for the integration with Smoke and Resolve. Evan is featured on the Smoke NAB teaser page, so it all looks pretty tidy to me.

Best,
Andy


Return to posts index
Reply   Like  


Frank GothmannRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 9:03:11 pm

"Danni Lowinski"???? Are you serious. Me being German, it's pretty hilarious to see someone use that show as promotion for their stuff. I know most people here won't get the joke but let's just say it's somewhat underachieving compared with Cohen Brothers in previous add campaigns.
What's next? Resolve used for a re-release of Married with Children?

------
"You also agree that you will not use these products for... the development, design, manufacture or production of nuclear, missiles, or chemical or biological weapons."
iTunes End User Licence Agreement


Return to posts index
Reply   Like  

Tim WilsonRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 9:11:28 pm

[Frank Gothmann] "What's next? Resolve used for a re-release of Married with Children?"

Certain people in very high positions are going to want to know where you got this very sensitive information. Expect a visit soon.


Return to posts index
Reply   Like  

Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 9:16:47 pm

[Andrew Richards] "Only if whatever comes next, if anything, isn't called "Mac Pro". "

At this point if there's a replacement I'd expect a different case design and a different name of course.

. . . and if Apple is abandoning the "pros" why would Smoke/Mac be so important?
Personally I think it's good for Apple to step up it's "pro" marketing game.



Return to posts index
Reply   Like  


Walter SoykaRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 9:31:18 pm

[Craig Seeman] ". . . and if Apple is abandoning the "pros" why would Smoke/Mac be so important?"

Like how Baselight for FCP was so important last year? Or like how Autodesk has been quietly pushing the fact that Smoke runs tolerably on an iMac or MBP?

There are just too many variables.

It's possible that Autodesk is aware of Apple's plans, and has built their software because they know there will be a platform to run it on.

It's possible that Autodesk is not aware of Apple's plans. Look back to Smoke's original requirement for NVIDIA cards, right before Apple dumped them for ATI. Oops.

It's possible that Apple is relying on Autodesk to bring the "pro" back to the Mac platform, and will not attempt to raise FCPX up to that level, ever.

It's possible that Apple is happy to have Autodesk offering a pro solution for the time being, but intends to seriously undercut their efforts in the future.

It's possible that Smoke on Mac is a long-haul product for Autodesk, and it's possible that Autodesk is making the best of a good thing while they can.

I think it's important to remember that (as of today, who knows what Sunday will bring) Smoke is not Mac-only and is not fundamentally built on Apple technologies. Like Resolve, there's an escape hatch built-in if they need it. There's only NLE that has bet the farm on the Mac platform so far, and that's FCPX.

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
Creative Cow Forum Host: Live & Stage Events


Return to posts index
Reply   Like  
+1

Chris HarlanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 9:36:33 pm

[Walter Soyka] "Or like how Autodesk has been quietly pushing the fact that Smoke runs tolerably on an iMac or MBP?
"


Yeah, I second that. That FCP Boston video has the rep going inordinately out of his way to push Smoke on iMacs and MBPs.


Return to posts index
Reply   Like  

Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 9:53:27 pm

It would seem odd (to me) for Autodesk to make a big marketing event for Smoke specific to a platform they feel cripples/limits the functionality of their software. That it's not a cross platform announcement has to mane "something" Mac specific is up.

Apple's way of introducing a new system by using Autodesk? Autodesk's way of introducing some interesting Thunderbolt product tie in?



Return to posts index
Reply   Like  


David JahnsRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 9:20:17 pm

Wow - no Mac Pros? They put a Red Rocket card in an iMac? ;-)

David Jahns
---
Joint Editorial
Portland, OR


Return to posts index
Reply   Like  

Jeremy GarchowRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 9:31:01 pm

[David Jahns] "Wow - no Mac Pros? They put a Red Rocket card in an iMac? ;-)"

No, silly, they used a MacBook Air like Adobe does:

http://adobe.ly/wXgxjz


Return to posts index
Reply   Like  

Thomas FrankRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 9:53:30 pm

Also interesting is on the Electric Entertainment page you have photo with two Apple Cinema Display and on the 3rd they are two Apple Thunderbolt display on the same desk...

Oh only in German they are using a iMac by the way who is that??



Return to posts index
Reply   Like  


Bill DavisRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 10:00:15 pm

I wonder...

is looking for clues about unannounced tech products in promotional photos the modern era equivalent of primitive people trying to devine the future by reading the "entrails" of various animals?

After all, a talented photoshop wizard can pretty much put anything in an ad for anything these days.

So I've kinda stopped considering photos as evidence of much at all.

Just a side note.

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Connor


Return to posts index
Reply   Like  

Michael GissingRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 10:03:50 pm

Yes good point Bill. We all know how promo photographers love to dress a set and play in photoshop like frustrated film makers.


Return to posts index
Reply   Like  

Bobby MoscaRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 10:28:28 pm

If this is the best Apple can muster, I think they were better off saying nothing at all.


Return to posts index
Reply   Like  


Herb SevushRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 10:15:15 pm

[Bill Davis] "is looking for clues about unannounced tech products in promotional photos the modern era equivalent of primitive people trying to devine the future by reading the "entrails" of various animals?"

As always Bill, I'm with you on that one. In less than a week we'll know what's up, I can wait.

Herb Sevush
Zebra Productions
---------------------------
nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf


Return to posts index
Reply   Like  

Jeremy GarchowRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 10:21:42 pm

Another side note.

This popped on to my head after reading your post, Bill.







Jeremy


Return to posts index
Reply   Like  

Bill DavisRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 2:14:37 am

In the Jeopardy category of "people ahead of their time in the arts"
One clearly acceptable answer for my money has always been "David Byrne"

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Connor


Return to posts index
Reply   Like  


Aindreas GallagherRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 10:38:57 pm

Amen. the photos alone even. I still remember picking up, and slowly leafing through, strange ritual for the first time in a bookstore in galway.

http://vimeo.com/user1590967/videos
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics


Return to posts index
Reply   Like  

Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 10:25:24 pm

[Bill Davis] "is looking for clues about unannounced tech products in promotional photos the modern era equivalent of primitive people trying to devine the future by reading the "entrails" of various animals?"

Bill this is Apple, I'm using the . . . . iChing of course.



Return to posts index
Reply   Like  

Lance BachelderRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 10:40:18 pm

Check the Apple Refurb Store - there's always quite a selection of Mac Pro's. Now down to just two basic models... somethings up.

Lance Bachelder
Writer, Editor, Director
Irvine, California



Return to posts index
Reply   Like  


Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 11:27:57 pm

My connect-a-dot clues.
No CPU on RadicalMedia's piece.
No link on the Red Rocket on the gear list for the piece that features it.
Evan (of Radical Media) tied to Smoke Mac (Mac specific) announcement.
Apple gets all this posted online just before NAB

Maybe these are entirely unrelated or . . .



Return to posts index
Reply   Like  

Jeremy GarchowRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 11:46:38 pm

[Craig Seeman] "My connect-a-dot clues.
No CPU on RadicalMedia's piece.
No link on the Red Rocket on the gear list for the piece that features it.
Evan (of Radical Media) tied to Smoke Mac (Mac specific) announcement.
Apple gets all this posted online just before NAB

Maybe these are entirely unrelated or . . .

"


Yep. As I said on another thread. Could be something, could be nothing, could be everything.


Return to posts index
Reply   Like  

Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 12:00:50 am

[Jeremy Garchow] "Yep. As I said on another thread. Could be something, could be nothing, could be everything."

I'm thinking of alternate possibilities but would a Red Rocket be able to run in a Thunderbolt expansion box? I thought that not viable (could I be wrong?). I'd think Apple would not have listed it in the gear just as there's no MacPro listed on RadicalMedia, if it's something not going to be in Apple's prevue.

Also none of this means the "happening" will be at NAB or Smoke/Evan related.



Return to posts index
Reply   Like  


Lance BachelderRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 1:16:00 am

Adobe site has a PPro demo cutting Red via MacBook Air and Thunderbolt expansion w/Red Rocket.







Lance Bachelder
Writer, Editor, Director
Irvine, California



Return to posts index
Reply   Like  

Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 1:43:31 am

So why wouldn't Apple link to the card on their "In Action" gear list?
Perhaps Red will have their own announcement of a Thunderbolt version?



Return to posts index
Reply   Like  

Jeremy GarchowRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 2:09:43 am

[Craig Seeman] "So why wouldn't Apple link to the card on their "In Action" gear list?
Perhaps Red will have their own announcement of a Thunderbolt version?
"


It's not out yet? Beta? NDA? Legal? I dunno.


Return to posts index
Reply   Like  


Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 2:19:07 am

[Jeremy Garchow] "It's not out yet? Beta? NDA? Legal? I dunno."

Anyone who knows for sure is probably NDA.
Give what's in and not in those stories, an educated guess is MacPro is gone (maybe replaced at some point) and since others are saying Red Rocket runs in Thunderbolt Expansion Chassis the only thing I can think of is that either RED or Apple has something else in mind. Which I don't know but I strongly thing because there's change afoot.



Return to posts index
Reply   Like  

Jeremy GarchowRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 3:34:16 am

[Craig Seeman] "Give what's in and not in those stories, an educated guess is MacPro is gone (maybe replaced at some point)"

It seems to be that way, but at the same time, every MacPro that Apple sells today needs to be "in the system" for at least three more years for the AppleCare crowd. Why are they still hanging on to it? It's a rhetorical question as I think we feel the same about it.

Maybe it's a marketing decision to not include the words "MacPro" as it would cause a major firestorm. Perhaps they don't want anymore fires?


Return to posts index
Reply   Like  

David LawrenceRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 4:37:03 am

[Craig Seeman] "Give what's in and not in those stories, an educated guess is MacPro is gone (maybe replaced at some point) and since others are saying Red Rocket runs in Thunderbolt Expansion Chassis the only thing I can think of is that either RED or Apple has something else in mind. "

Maybe what Apple has in mind is a new iMac.

_______________________
David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
facebook.com/dlawrence
twitter.com/dhl


Return to posts index
Reply   Like  


Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 12:06:56 pm

[David Lawrence] "Maybe what Apple has in mind is a new iMac."

I mentioned something like that in another post recently as I rethink the possibilities (straying from my pizza box system).

Sort of an iMacPro.

Dual processor 6 core Xeon (case design changes to handle the heat?).
More Thunderbolt ports (3 or 4) PCIe 3 maybe?
Anti Glare monitor.

Interesting that Compressor 4 can now use a headless Mac. MacMini in its current state (sans BTO) is a bit underpowered for what I'd like to see in a render node. Perhaps a standard quad core i7 is on the way.

It's another variation on the modular approach I think Apple can take.

I do think something a bit more powerful and flexible than the current top iMac has to happen though.



Return to posts index
Reply   Like  

Greg AndonianRe: Apple finally updating their online FCPX Pro marketing
by on Apr 11, 2012 at 11:49:21 pm

"Conspicuously absent from each profile's "Gear" sidebar: Mac Pro."

I noticed in the section on @radical.media their gear list just says "Mac", even though they are in fact using a Mac Pro, as evidenced by the Cinema Display in the photo of Cy Christiansen.

Well, either that or they don't want to mention the fact that they are using a Mac Mini for editing... ;)

______________________________________________
"THAT'S our fail-safe point. Up until here, we still have enough track to stop the locomotive before it plunges into the ravine... But after this windmill it's the future or bust."


Return to posts index
Reply   Like  

Jeremy GarchowRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 12:19:34 am

[Greg Andonian] "Well, either that or they don't want to mention the fact that they are using a Mac Mini for editing... ;)"

They have 50 seats and lots of storage. It could be that they are using all sorts of flora and fauna CPU.

Craig, I think a Rocket can run in an expansion box. Check out the update list:

http://www.magma.com/thunderbolt.asp

Jeremy


Return to posts index
Reply   Like  


Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 12:22:23 am

I've been watching that. I thought the bandwidth wasn't there for a Red Rocket though. Just speculating though.

Keep in mind Apple killed the link to the card for some reason even though they listed it.


Return to posts index
Reply   Like  

Jeremy GarchowRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 12:55:09 am

I think the Tocket would throttle to whatever the throughput.

4x PCIe isn't to shabby especially when you consider straight CPU render times which are long.

Jeremy


Return to posts index
Reply   Like  

Jeremy GarchowRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 3:11:50 am

[Jeremy Garchow] "I think the Tocket would throttle to whatever the throughput. "

Of course, the Rocket would too. I need to stop iPhoning these posts in. Knowwhatimean?


Return to posts index
Reply   Like  


Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 11:31:07 am

[Jeremy Garchow] "I think the Tocket would throttle to whatever the throughput.

4x PCIe isn't to shabby especially when you consider straight CPU render times which are long.
"


But if there's no link to it in Apple's In Action there's only 3 possibilities that come to mind:

A mistake (I doubt that)
A new enclosure (something improved over the Sonnet / Rocket / Thunderbolt combo)
A new card

Obviously the current combination is perfectly workable but, barring a mistake, it seems like there's about to be a change. What that is is certainly speculative but it's either improved convenience or improved performance if that's the case.

PCIe3 related . . . and a new case by Sonnet or an OEM case built specifically for Red Rocket?
Of course if I head down that road it means Macs capable of handling that (PCIe3))
Some other road other than simply a mistaken missing link?



Return to posts index
Reply   Like  

Jeremy GarchowRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 1:47:32 pm

[Craig Seeman] "Obviously the current combination is perfectly workable but, barring a mistake, it seems like there's about to be a change. What that is is certainly speculative but it's either improved convenience or improved performance if that's the case.

PCIe3 related . . . and a new case by Sonnet or an OEM case built specifically for Red Rocket?
Of course if I head down that road it means Macs capable of handling that (PCIe3))
Some other road other than simply a mistaken missing link?"


It is oddly vague, but perhaps we are over thinking it. ;)


Return to posts index
Reply   Like  

Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 3:58:58 pm

[Jeremy Garchow] "It is oddly vague, but perhaps we are over thinking it. ;)"

Well the under thinking variant just isn't good forum fun. ;)

At least I'm not speculating that Apple will have a BTO with a Red Rocket option.



Return to posts index
Reply   Like  


Jeremy GarchowRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 4:14:40 pm

[Craig Seeman] "Well the under thinking variant just isn't good forum fun. ;)"

It is so true.

Here's one for you, Thunderbolt "v2": http://www.macrumors.com/2012/04/12/intel-reportedly-shipping-new-thunderbo...

This might clear up some vagaries with more cloudy rumors.

[Craig Seeman] "At least I'm not speculating that Apple will have a BTO with a Red Rocket option."

Ha!

Jeremy


Return to posts index
Reply   Like  

Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 4:22:13 pm

Some people are talking about this being a very interesting year.
I think the next couple of months are going to be a wild ride. New machines on the was and such.
I was reading that "rumor" earlier today.



Return to posts index
Reply   Like  

Jeremy GarchowRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 4:27:16 pm

[Craig Seeman] "Some people are talking about this being a very interesting year.
I think the next couple of months are going to be a wild ride. New machines on the was and such."


Certainly makes for good foruming.

That + Nvidia in Mountain Lion pixel peeps. Somebody knows something, why can't that somebody be us?


Return to posts index
Reply   Like  


Mike KellandRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 1:51:41 am

I've only played with FCP X a few times... is the set up the timeline and event browser clips in the Danni Lowinski story something you can achieve in the current version? Just looks different to what I've seen before...


Mike


Return to posts index
Reply   Like  

Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 1:55:52 am

Sure you can connect clips below the primary story line. They have both Video and Audio connected below.



Return to posts index
Reply   Like  

Mike KellandRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 2:00:14 am

Thanks Craig - will try that out next time I load it up.

Mike


Return to posts index
Reply   Like  


Michael GissingRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 2:03:59 am

The Lowinski story was light on details like how they were getting material to da Vinci and how roles were helping get the AAF to audio post. No mention of third party software to make this possible.

Also no reasons given why the old show had to be cut in 10 minute segments. Given reports about FCPX bloat, I don't see X as superior to 7 for project size, indeed the opposite is often reported here.


Return to posts index
Reply   Like  

Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 2:13:36 am

Resolve understand FCPX XML
They certainly do list Marquis Broadcast X2Pro Audio Convert on the right in Gear List.
Bloat is due to splitting Compound Clips mostly.



Return to posts index
Reply   Like  

Michael GissingRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 2:21:59 am

Thanks Craig. Yes I spotted the credit for X2Pro which has only been available for a few weeks so how have they managed the series audio until recently? Xto7 and OMF?

Funny now that FCPX can export XML and third parties have tidied up the handover that facilities are starting to embrace it. Both facilities output to HDCamSR so they are clearly using other finishing tools (Smoke was mentioned). For a small facility like mine that was using FCS3 as a finishing tool to HDCam, FCPX still doesn't fit, nor do I expect it to. Meanwhile no local editors are going X.

NAB will answer many questions I hope.


Return to posts index
Reply   Like  


Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 2:28:36 am

Output to HDCAM doesn't have to be done from within FCPX.

There's a good chance the facilities are beta testers for some of the software involved. I KNOW Radical Media was as Evan has said the he/they were FCXP beta site.

[Michael Gissing] "Meanwhile no local editors are going X."

Apple is focusing on those that are and I (and others) know there are others doing broadcast work who have moved or are in the process to moving to X.



Return to posts index
Reply   Like  

Michael GissingRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 2:40:18 am

I know output to HDCam can't be done from X. One of the many reasons I can't use it although to be fair after nearly a year the list of reasons is getting shorter.


Return to posts index
Reply   Like  

Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 3:00:41 am

[Michael Gissing] "I know output to HDCam can't be done from X. One of the many reasons I can't use it although to be fair after nearly a year the list of reasons is getting shorter."

I think the rest of this year will still be catchup for FCPX. It won't be until then that most facilities will be able to reconnoiter and see if it has enough to offer. There's still a lot of workarounds that need to be fixed so they become workflows. Audio has Achilles heals. Secondary Storylines have to work like Primary Storyline (I think) which would make them more "virtual track" like. Professional plugins are still a danger zone until Apple matures things (look at MBL and Sapphire Edge breaking). I think Roles has to mature a bit with more useful features (a visual organizing tool). Key though is Apple is really pursuing things aggressively though. For some, the marketing is another example of that.



Return to posts index
Reply   Like  


Jeremy GarchowRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 3:16:46 am

[Michael Gissing] "I know output to HDCam can't be done from X. One of the many reasons I can't use it although to be fair after nearly a year the list of reasons is getting shorter."

1) Do you really need an NLE to output to tape? VTR Exchage (and hopefully AJA Control Room) can do this today with no NLE. I mean if you liked fcpx enough, and I'm not saying you do, tape layoff is child's play, and I'm sure fcp7 would still be around somewhere in the shop.

2) FCPX has been in the wild since June 21st. It's not even a year old. ;)


Return to posts index
Reply   Like  

Michael GissingRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 3:28:19 am

Yes FCP7 is doing the finishing and no-one has asked me to post a job cut on FCPX so it is all a moot point. What is pertinent to this thread is that clearly facilities that already have finishing tools like Smoke & da Vinci can now start to use FCPX purely as an edit tool.

Like you I wanted a kick arsed edit finishing system in FCP 8. This sort of publicity seems to be mostly crowing about how FCPX can be part of a big broadcast setup but it is mostly because other third party developers plus da Vinci have made it possible. What was shown a year ago at NAB has only become useful in my area of the market in the past month. So if anyone was wondering why this sort of publicity is now being done, it is because Apple have made some strides but the limelight should be shared. I don't expect Apple publicity to do that so I am just noting and slightly venting. Pre NAB jitters if you like. I think Apple will need a lot more than the rest of the year to catch up with what is likely to be revealed at NAB. Hard to catch a bolting horse.


Return to posts index
Reply   Like  

Jeremy GarchowRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 4:14:59 am

[Michael Gissing] "This sort of publicity seems to be mostly crowing about how FCPX can be part of a big broadcast setup but it is mostly because other third party developers plus da Vinci have made it possible. "

Well....

That's what we have been saying all along, right? With the metadata and organizational capabilities that are truly unique to any NLE, really decent color correction (if you can get around the color board interface, the quality and power are remarkable, along with shape masks), logic effects for audio for the people that don't need bigger iron finishing, what appears to be a decent built in keyer, fcpxml being preliminarily in place to get out to big iron when you need it via paid third party capability, it runs well on lower power editorial machines......whats not to like if an editor likes to edit on it? If you're a shop and need to buy 50 seats (hell even 5 seats), do you want 50 $6-10k MacPros? You used to need it. Today? Maybe you don't. Ivy Bridge will notch performance up once more and you won't have to buy an expensive GPU configuration to run it on every machine, or switch platforms to buy a machine that will allow you to put in an expensive GPU.

There are people that like this software, and in my opinion, it's warranted. Of course it needs more work as any software that has been rewritten from zero needs after being released for 9 months, but it seems it's still being developed. It looks like people are starting to bet the farm on it if you believe the advertising.

Apple dumped Shake, and FCS3. It seems clear they are out of the "high end" finishing game, what's left is an editor with decent effects controls for those that are comfortable with the layout, a developing interchange language for those that need to get in and out of fcpx, and decently powered, cost effective, miniaturized machines.

It's not for everyone, and that's fine. There's some really cool tools and deals out there these days for production and post, big iron and little iron, pc and Mac, dogs and cats. We should be excited, not discouraged.

Jeremy


Return to posts index
Reply   Like  


Michael GissingRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 4:26:51 am

We have been recycling these arguments for a while and it is off topic.

All I wanted to point out is that FCPX making inroads into broadcast, an area they clearly indicated was low priority on release, is mostly due to third party developers. So credit where it is due with regards to this publicity.


Return to posts index
Reply   Like  

Jeremy GarchowRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 4:46:10 am

[Michael Gissing] "We have been recycling these arguments for a while and it is off topic.

All I wanted to point out is that FCPX making inroads into broadcast, an area they clearly indicated was low priority on release, is mostly due to third party developers. So credit where it is due with regards to this publicity.
"


This is not off topic. Apple did not say that they wanted out of broadcast editorial. They did say they were interested in the professional. They had a funny way of showing it and it appears they are throwing out the floppy disk on some level, too.

This has been the point from about June 23rd.

It is obvious that FCPX is going to rely on third parties. You buy what you need, don't buy what you don't.

Thunderbolt is going to fit that model, too. Buy pci if you need it, don't if you don't.

Fcp7 and below relied on third parties as well.

If none of that works there's adobe, avid and a slew of PC manufacturers, that will bundle all the third parties up for us.

Jeremy


Return to posts index
Reply   Like  

Chris HarlanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 2:42:16 am

[Michael Gissing] "Yes I spotted the credit for X2Pro which has only been available for a few weeks so how have they managed the series audio until recently?"

Season 5 of Leverage doesn't air until mid-July, so its entirely possible that they are not that deep into production.


Return to posts index
Reply   Like  


Jeremy GarchowRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 2:22:07 am

[Mike Kelland] "Just looks different to what I've seen before..."

I noticed that too. What's happening is a big primary storyline as the audio and video is "expanded" (control-s) and then each audio clip is overlapped (j or l cuts) and arranged vertically.

Or it's all a photoshop ruse. Your call.

Sorry, Bill. :)

What I wish is that when you expand audio, it would give you all the audio tracks without having to breaking apart. It would solve so many #%^*@ problems. Excuse my Q*Bert.

Jeremy


Return to posts index
Reply   Like  

Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 2:30:58 am

[Jeremy Garchow] "What I wish is that when you expand audio, it would give you all the audio tracks without having to breaking apart. It would solve so many #%^*@ problems. Excuse my Q*Bert."

Major peeve for me too.



Return to posts index
Reply   Like  

Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 12:11:20 pm

http://www.apple.com/finalcutpro/in-action/phoenix/

Since 1999, Hake has edited dozens of TV shows, movies, commercials, and shorts.

The transition to Final Cut Pro X was smooth for Hake, a Final Cut user since 1997.

So was he working on Macromedia KeyGrip pre release pre Apple before he edited professionally or somebody didn't proofread?



Return to posts index
Reply   Like  


Joseph OwensRe: Apple finally updating their online FCPX Pro marketing
by on Apr 12, 2012 at 7:22:59 pm

[Craig Seeman] "Since 1999, Hake has edited dozens of TV shows, movies, commercials, and shorts."

Seems kind of "low volume"... *dozens*? for thirteen years of effort? Which is it, one- or is it two- a- year?

jPo

You mean "Old Ben"? Ben Kenobi?


Return to posts index
Reply   Like  

Mark PalmosRe: Apple finally updating their online FCPX Pro marketing
by on Apr 14, 2012 at 10:43:52 am

[Craig Seeman] "Final Cut Pro In Action
http://www.apple.com/finalcutpro/in-action/"


Hi Craig, not sure why the FCPX article is in the photoshop forum...
Also not sure why people are still bothering about FCPX... but that's up to them ;)
Cheers,
Mark.


Return to posts index
Reply   Like  

Craig SeemanRe: Apple finally updating their online FCPX Pro marketing
by on Apr 14, 2012 at 11:19:35 am

[Mark Palmos] "Hi Craig, not sure why the FCPX article is in the photoshop forum... "

It seems the COW is having tagging issues in their Smart Collections. There's stuff showing up in the Quantel forum as well.



Return to posts index
Reply   Like  


Mark PalmosRe: Apple finally updating their online FCPX Pro marketing
by on Apr 14, 2012 at 11:59:08 am

[Craig Seeman] "It seems the COW is having tagging issues in their Smart Collections. There's stuff showing up in the Quantel forum as well."

Yeah, I think you are right... Ive written about the issue in the Cow Team forum...

Cheers mate,
Mark.


Return to posts index
Reply   Like  

Steve ConnorRe: Apple finally updating their online FCPX Pro marketing
by on Apr 14, 2012 at 12:06:41 pm

[Mark Palmos] "Also not sure why people are still bothering about FCPX..."

Because it fits our workflows

Steve Connor
"FCPX Professional"
Adrenalin Television


Return to posts index
Reply   Like  

Jeremy GarchowRe: Apple finally updating their online FCPX Pro marketing
by on Apr 14, 2012 at 2:03:54 pm

[Mark Palmos] "Hi Craig, not sure why the FCPX article is in the photoshop forum...
Also not sure why people are still bothering about FCPX... but that's up to them ;)
Cheers,
Mark."


Simply uncheck the "Photoshop", "Photo shop", etc boxes up at the top and you won't get posts from different forums.

Jeremy


Return to posts index
Reply   Like  


Thomas FrankRe: Apple finally updating their online FCPX Pro marketing
by on Apr 14, 2012 at 11:38:17 pm

[Mark Palmos] "Also not sure why people are still bothering about FCPX... but that's up to them ;)"

What you mean bothering about FCPX?
Judge the content not the tool it was made on.



Return to posts index
Reply   Like  

VIEW ALL   •   PRINT
Share on Facebook


FORUMSTUTORIALSFEATURESVIDEOSPODCASTSEVENTSSERVICESNEWSLETTERNEWSBLOGS

Creative COW LinkedIn Group Creative COW Facebook Page Creative COW on Twitter
© 2014 CreativeCOW.net All rights are reserved. - Privacy Policy

[Top]