Re: Any plans to enter the oled market? by Bram Desmet on Oct 8, 2011 at 2:37:33 am
Hi Paul, we don't really discuss specifically what we are and are not working on until we basically have a finished product ready to ship to you. There's enough vaporware being marketed without us adding more to the mix. However, what I can tell you is just some of the reasons why, as of right now, we have not yet released any OLED based monitors:
1. Low production yields leading to very high panel costs and much higher end-product cost.
2. High number of pixel defects even in panels deemed to be 'acceptable'. It is difficult to justify charging someone a hefty premium for OLED and in the same breath having to inform them that they should expect an exponentially higher likelihood or number of pixel defects. Hand picking a limited number of perfect panels for demo is one thing, scaling this to mass production levels when there simply are so few perfect panels available is a completely different story.
3. Lack of stability in RGB OLED systems. Rapid calibration drift requires either expensive built-in systems to try and mitigate drift or re-calibration intervals we feel most end users would find unacceptable compared to other available technologies.
4. While we feel OLED technology has a very promising future in professional applications we feel white OLED based systems could potentially prove to be preferred over RGB OLED based systems. This is a bit of an unanswered question as far as I am concerned and many arguments can be made for/against both variations.
5. Even the best OLED based systems leave you with a product lifespan that is nearly half (or even worse) than many of the LCD based alternatives currently on the market. This is not a deal-killer for OLED, but it is something that needs to be reflected in the price or at the very least kept in consideration for/by the end users. Even at the same price your long term cost of ownership could be much higher for OLED if you have to buy 2 for every 1 LCD based alternative.
6. OLED undoubtedly gives you great black level performance, but maximum peak white luminance capabilities can be lacking for many applications. Low peak white luminance coupled with the glossy OLED screen surface can make it difficult to use outside of well controlled lighting environments (so perhaps good in post, maybe not so much onset or in the field).
7. Most OLED has very little perceptible off-axis contrast drop, which is great, but color shift is an issue that in many OLED solutions I personally find more noticeable than some high-end LCD based solutions. This could prove problematic in some viewing environments.
I think it is important to note that I don't think any of the above are show-stoppers for OLED, but they are considerations that need to be weighed carefully. The technology will improve with respect to both performance and production yields. Pricing will also improve over time as these challenges are met. At the point we feel we can introduce an OLED based solution with performance/quality that is worth what we would need to charge for it you can be sure that we will bring it to market. Until we can meet that basic criteria we won't release such a solution.
Sorry for the long response to such a concise question, but it is one we receive often so I wanted to provide some detail on my thoughts on this topic.