Kindle II spot

	Kindle II spot by Nick Griffin on Nov 6, 2009 at 8:00:12 pm If you're in the US or a close media market be sure to see the current TV spot for the Amazon Kindle II. It's done in a stop motion / animation style of a model with various props and set dressings. The art direction / design is also truly great. In wondering how this was produced I realized that it could easily have been shot with a DSLR, and not even the newer canons which shoot video. However it was captured there is a LOT of editing used to bring this, one of the best spots of the year, together. Big time congrats to the agency, designers, crew and post people who created it. Respond to this post   •   Return to posts index

	Re: Kindle II spot by grinner hester on Nov 7, 2009 at 11:19:11 pm I love the rough primative look. Saw it last night and you're right... it looks like it was a fun project. Funny how stop motion is coming back in style. every 20-30 years indeed. Respond to this post   •   Return to posts index

	Re: Kindle II spot by Mike Cohen on Nov 8, 2009 at 1:28:42 am There is a new car commercial shot with stills and tilt-shift. Not sure what car it is for - I don't watch much television. I'm sure you've seen this however: Respond to this post   •   Return to posts index

	Re: Kindle II spot by Scott Sheriff on Nov 8, 2009 at 7:18:16 am I'm pretty sure that's the CrumplePop 'Shrink Ray' plugin. It's pretty easy to use, but your footage will look more like a miniature if shot from a higher than normal angle. It also helps enhance the Force Perspective effect to have a lamppost in the FG. http://www.crumplepop.com/?page_id=19 Respond to this post   •   Return to posts index

	Re: Kindle II spot by Stephen Smith on Nov 9, 2009 at 4:58:20 pm You need to check out this music video in the "Video-Reels" section of the COW: http://reels.creativecow.net/film/her-morning-elegance Stephen Smith Utah Video Productions Check out my Motion Training DVD Check out my Motion Tutorials Respond to this post   •   Return to posts index

	Re: Kindle II spot by Nick Griffin on Nov 9, 2009 at 8:20:32 pm Thanks, Stephen. Brilliant piece of work!! AND... I guess we now know where the concept for the Kindle spot likely came from. Respond to this post   •   Return to posts index

	Re: Kindle II spot by Mark Suszko on Nov 10, 2009 at 10:12:34 pm I liked the link to crumple pop, the polaroid effect is a cute free timesaver plug-in... though what audience under thirty would realize what it means anymore? :-) As far as the shrink ray effect, can't you do that for free just by layering a blurred and a clean track and inserting a alpha matte gradient ramp between them? Respond to this post   •   Return to posts index

	Re: Kindle II spot by Stephen Smith on Nov 10, 2009 at 10:22:05 pm As for the Shrink Ray, I think it would be easer to borrow the electro-magnetic shrink ray for Wayne Szalinski of Honey I Shrunk the Kids. Plus, your video project would end in some fun wacky adventure. :- ) Stephen Smith Utah Video Productions Check out my Motion Training DVD Check out my Motion Tutorials Respond to this post   •   Return to posts index